# Brewed Pretzel Beers Snyder Bier Tastes Like Snyder's of Hanover Mini Pretzels By Laura McQuarrie | Published 2021-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snyder-bier References: [foodandwine](https://www.foodandwine.com/news/snyders-pretzel-beers) & [SnyderBier](http://SnyderBier.com) Pretzel brand [Snyder's](https://www.trendhunter.com/trends/pretzel-beer) created a pair of Snyder Bier products that are said to "guaranteed to make you want to celebrate Oktoberfest from wherever you are." The brand struck up a partnership with New York's Captain Lawrence Brewing to play up the [classic pairing of beer and pretzels](https://www.trendhunter.com/trends/shock-top-and-auntie-annes) to create two unique varieties, Pretzel Märzen and Pretzel Frücht. While the Märzen is described as a lager that blends a classic malty taste with notes of slow-baked Snyder's of [Hanover](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings) Mini pretzels, the Frücht is a gose-style ale brewed with Snyder's of Hanover pretzels, passion fruit, and guava for a sweet and savory flavor experience. Perfectly timed for Oktoberfest, the first-ever Snyder's of Hanover pretzel beer collection support celebrations at home. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pretzel-infused Beers:** Breweries are experimenting with using pretzels in their beer recipes, creating a new flavor experience. - **Food-brand Collaborations:** More food brands are collaborating with craft breweries to create unique and niche flavored beers, opening up new marketing opportunities. - **Limited-edition Seasonal Flavors:** Brands are creating limited-edition beer flavors, specifically targeted towards holiday seasons, generating interest and boosting sales. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries have the opportunity to collaborate with food brands and experiment with new and unique flavors, tapping into niche markets and generating interest among consumers. - **Food Manufacturing:** Food manufacturers have the opportunity to leverage their brand recognition and collaborate with craft breweries to create unique and innovative beer flavors, opening up new marketing channels. - **Retail:** Retailers can capitalize on the limited-edition seasonal beer flavors by offering them to customers, adding an element of exclusivity, and appealing to those seeking unique and rare products. ## Related on Trend Hunter - [Oktoberfest-Inspired Pretzels](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md) - [Co-Branded Oktoberfest-Style Lagers](https://www.trendhunter.com/trends/oktoberfeststyle-lager.md) - [Snack-Serving Lederhosen](https://www.trendhunter.com/trends/snyderfest-pretzelhosen.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Frozen Artisan-Style Soft Pretzels](https://www.trendhunter.com/trends/brauhaus-pretzel.md) - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Gourmet Beer-Flavored Mustards](https://www.trendhunter.com/trends/flavored-mustard.md)