# Runway Blanket-Wear Snuggie Fashion to Debut at NYC Fashion Week By Jacqueline Parrish | Published 2009-09-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/snuggie-collection References: [photobucket](http://photobucket.com/images/snuggie/) & [cocoperez](http://cocoperez.com/?from=PH&p=46816) It has been confirmed: As-Seen-On-TV favourite Snuggie (basically a backwards, flannel housecoat) will be flouncing down the runways at New York Fashion Week this September. The Snuggie collection will, keeping up with the trends, showcase the [comfortable blanket-wear](https://www.trendhunter.com/trends/winter-heat-collection) in a [variety of different colors](https://www.trendhunter.com/trends/uniqlo-and-needles). We will also be seeing the Snuggie in an array of [never before seen fabrics](https://www.trendhunter.com/trends/kerisma-knits) and possibly even a change in the standard construction of the product... Very exciting. With the blanket-wear becoming fashionable, I’m sure there will be something for everyone from the Snuggie collection. If they happen to unveil a zebra print Snuggie, I think my life will be complete. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Blanket-wear:** Disruptive innovation opportunity: Explore new materials and construction methods to create stylish and functional blanket-wear for the fashion industry. - **Colorful Snuggie Collection:** Disruptive innovation opportunity: Develop a range of vibrant and trendy colors for blanket-wear products to cater to fashion-forward consumers. - **Printed Snuggie Designs:** Disruptive innovation opportunity: Introduce unique and eye-catching printed patterns, such as zebra print, to expand the appeal of blanket-wear in the fashion market. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Collaborate with fashion designers and brands to incorporate blanket-wear into their collections, offering a new and cozy fashion trend. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop innovative fabrics and manufacturing techniques specifically designed for creating fashionable and comfortable blanket-wear. - **Home Goods and Bedding:** Disruptive innovation opportunity: Create a new category of stylish and functional blanket-wear for home use, catering to consumers seeking both comfort and aesthetics. ## Related on Trend Hunter - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Versatile Heating Blankets](https://www.trendhunter.com/trends/versatile-heating-blanket.md)