# Sack-Like Seating The Snug by Kumeko Secrets the Sitter Away in a Cozy Manner By Meghan Young | Published 2013-02-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/snug-by-kumeko References: [contemporist](http://www.contemporist.com/2013/02/05/snug-by-kumeko/) & [kumeko](http://www.kumeko.com/) The Snug by Kumeko, a Prague-based studio founded by Sasha Fefelova, taps into a child's mentality. It is a unique [beanbag-like seating](https://www.trendhunter.com/trends/transparent-bean-bag) that provides a comfy [safe haven](https://www.trendhunter.com/trends/the-introvert-chair) for those looking to escape the world for a short time. Like children snuggling into small corners of the house, this seat allows adults to secret away in a fun and creative manner. With its [soft inner cushion and cozy shell](https://www.trendhunter.com/trends/perron-pillo-lounge-chair), the Snug by Kumeko looks like a modern sack. Instead of being fashioned out of canvas, however, it is made out of jersey tubes stuffed with polyurethane foam and 100% wool felt. The Snug by Kumeko also has an integrated belt on the top of the sleeve to allow users to adjust it to their own specifications. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sack-like Seating:** Opportunity for disruptive innovation in the furniture industry by creating unique, cozy seating options that cater to the need for comfort and escape. - **Child-like Design:** Opportunity for disruptive innovation in product design by incorporating child-like elements into adult products to evoke a sense of nostalgia and whimsy. - **Customizable Comfort:** Opportunity for disruptive innovation in the home decor industry by offering customizable seating options that can be adjusted to individual preferences for maximum comfort. ### Sectors Adopting This - **Furniture:** Opportunity for disruptive innovation in the furniture industry by creating unique, cozy seating options that cater to the need for comfort and escape. - **Product Design:** Opportunity for disruptive innovation in product design by incorporating child-like elements into adult products to evoke a sense of nostalgia and whimsy. - **Home Decor:** Opportunity for disruptive innovation in the home decor industry by offering customizable seating options that can be adjusted to individual preferences for maximum comfort. ## Related on Trend Hunter - [Cozy Wearable Bean Bags](https://www.trendhunter.com/trends/wearable-bean-bag.md) - [Bohemian Bean Bag Seating](https://www.trendhunter.com/trends/sage-x-clare-camarillo-bean-bag.md) - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Compact Comfy Chairs](https://www.trendhunter.com/trends/pillowsac-chair-jr.md) - [Cozy Contemporary Seating Solutions](https://www.trendhunter.com/trends/knoll-perron-bun.md) - [Curved Comfort Seating](https://www.trendhunter.com/trends/mysa.md) - [Relaxed Anti-Distraction Seats](https://www.trendhunter.com/trends/fortune-chair.md) - [Enveloping Nested Layer Armchairs](https://www.trendhunter.com/trends/the-hug-armchair.md) - [Childhood-Informed Dome Chairs](https://www.trendhunter.com/trends/the-clodette-chair.md)