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# Pain-Distracting VR Games
The SnowWorld VR Game Treats Pain More Effectively Than Morphine

By Ell Smith | Published 2017-10-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/snowworld
References: [hitl.washington.edu](https://www.hitl.washington.edu/projects/vrpain/) & [vrpain](http://www.vrpain.com/)

SnowWorld is an interactive virtual reality game which serves as a method of pain distraction and relief for burn victims undergoing wound care -- an excruciating process which can occur multiple times a day.

The game immerses patients into a magical world that requires users to throw snowballs at virtual penguins and snowmen. The game effectively diverts a patient's attention away from painful procedures, by occupying the brain with another task. In a small clinical trial, 40 patients reported experiencing 60 to 75-percent less pain during the VR session, whereas morphine only provided patients with an average of 30-percent less pain.

The use of virtual reality as a method of pain relief serves as an effective alternative to the over-prescription of opioid medications in the United States, which has tripled since the 1990s.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 51% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Reality Pain Relief:** Virtual reality games like SnowWorld offer a distraction from pain and have the potential to reduce the reliance on opioid medications.
- **Enhanced Pain Management:** The use of virtual reality games for pain distraction and relief provides a more effective alternative to traditional pain management techniques.
- **Immersive Healing Experiences:** By immersing patients in engaging virtual worlds, virtual reality games create a more positive and tolerable experience during painful medical procedures.

### Where This Applies

- **Healthcare:** Virtual reality games offer a disruptive innovation opportunity in pain management and patient care within the healthcare industry.
- **Gaming:** The development of virtual reality games specifically designed for pain distraction and relief opens up new possibilities and markets within the gaming industry.
- **Pharmaceuticals:** The use of virtual reality as an alternative to opioid medications presents a disruptive innovation opportunity for pharmaceutical companies in pain management.

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