# Snowing Billboards Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar By Marissa Brassfield | Published 2009-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snowing-billboard-tryvann References: [i.gizmodo](http://i.gizmodo.com/5180461/snowing-billboards-screwing-up-careers-in-norway) & [toxel](http://www.toxel.com/tech/2009/03/21/tryvann-snowing-billboards-invade-norway/) This snowing billboard for Norway's Tryvann Winter Park ski resort is both interactive and informative. When it's snowing at Tryvann, a timely SMS triggers fake snow inside the billboard, alerting passersby of the ideal weather conditions and reminding them that it's time to take a mini vacation to the slopes. When the snow at Tryvann Winter Park stops, an SMS similarly stops the flow of faux snow inside the billboard. **Implications** - **Some of this makes no sense. :P Check out your last 4 words lol Interactive product displays like this snowing bilboard are totally eye-catching and undeniably smart. Businesses who can create product displays that utilize technology while showing off a product's value to consumers can appear memorable and have consumers itching to consumer. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Product Displays:** Creating interactive product displays that utilize technology can make businesses appear memorable and entice consumers to engage with their products. - **Real-time Advertising:** Implementing real-time advertising techniques, such as triggering ads based on current weather conditions, can capture consumer attention and create a sense of urgency. - **Smart Outdoor Advertising:** Incorporating smart technology into outdoor advertising can enhance brand visibility and provide useful information to passersby. ### Sectors Adopting This - **Retail:** Retailers can leverage interactive product displays to showcase their products and drive customer engagement. - **Advertising:** Advertising agencies can explore real-time advertising techniques to create dynamic and targeted campaigns. - **Outdoor Recreation:** Outdoor recreation businesses can adopt smart outdoor advertising to attract visitors and provide real-time updates about weather conditions. ## Related on Trend Hunter - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)