# Refillable Luxury Cosmetics Packaging The Snowcrystal Makeup Brand Offers Eco-Friendly Packaging By Mishal Omar | Published 2017-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snowcrystal References: [thedieline](http://www.thedieline.com/blog/2017/5/31/snowcrystal) & [nine.se](http://www.nine.se/) As brand's become more aware of their impact on the environment, and consumers' increasing desire to be more eco-conscious in their purchasing decisions, brands like Snowcrystal are adopting more environmentally friendly business models. The Snowcrystal brand decided to focus on [reducing waste](https://www.trendhunter.com/trends/aora-mexico) in its new business model, and enlisted the creative agency [NINE](https://www.trendhunter.com/trends/sleep-capsule) to help do this. The makeup itself has an "intuitive-color technology" that is able to detect undertones in users' skin to match foundation accurately. In order to reduce its carbon footprint, the brand is now offering a sophisticated collection of blushes, eyeshadow palettes, and concealers with a [refillable packaging](https://www.trendhunter.com/trends/jointherefillmovement). Snowcrystal's business model sets an excellent precedent for other companies in the beauty industry to follow. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Refillable Luxury Packaging:** Innovative brands are creating packaging solutions that are both luxurious and sustainable, offering consumers a more environmentally conscious option for their beauty products. - **Intuitive-color Technology:** Brands are developing technology to personalize cosmetics, such as Snowcrystal’s intuitive-color technology that detects users' undertones and matches foundation shades accurately. - **Eco-friendly Business Models:** More brands are recognizing the importance of adopting eco-friendly business models, reducing their carbon footprint and appealing to consumers who are increasingly prioritizing sustainability in their purchasing decisions. ### Who This Affects Most - **Cosmetics:** Refillable packaging and personalized technology present disruptive innovation opportunities for cosmetics brands to offer more sustainable and customized products to consumers. - **Fashion and Luxury:** The development of sustainable luxury packaging provides an opportunity for fashion and luxury brands to differentiate themselves and attract eco-conscious consumers. - **Creative Agencies:** As more brands prioritize sustainability, creative agencies like NINE have a unique opportunity to offer design solutions that align with eco-friendly business models and appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Recyclable Resin Beauty Compacts](https://www.trendhunter.com/trends/suqqu.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Pod-Style Skincare Packaging](https://www.trendhunter.com/trends/junoco-2.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md)