# Glow-in-the-Dark Dresses Stand Out with the Illuminated Snowball Mini Dress By Souzan Michael | Published 2011-08-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snowball-mini-dress References: [technabob](http://technabob.com/blog/2011/08/11/snowball-led-mini-dress/) & [enlighted](http://enlighted.com/pages/snowballdress.shtml) From Lady Gaga to Katy Perry, Tinseltown's A-list stars have been lighting up the red carpet (literally) with [dresses that glow in the dark](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle) or somehow incorporate light sources into the outfit, and now, with the Snowball Mini Dress by Janet Hansen, you can follow the latest craze in fashion. The Snowball Mini Dress is a beautiful, white, textured dress that falls quite high above the knee and features a string of balls that light up with the flick of a switch, creating an amazing [glow-in-the-dark](https://www.trendhunter.com/trends/ddbrand-circuit-board), halter-neck look. The dress is made-to-order and would not only make you the center of attention, but would let you rest assured that no one would show up wearing the same thing. That seems like a win-win situation if I've ever heard one. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Fashion:** Opportunity for designers and fashion brands to incorporate glow-in-the-dark elements into clothing and accessories. - **Light-up Apparel:** Potential for innovative fashion designers to create garments with built-in light sources for a unique and attention-grabbing look. - **Customized Illuminated Clothing:** Demand for made-to-order clothing with customizable illuminated features for individuals who want to stand out and express their unique style. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for fashion designers to explore new materials, techniques, and technologies for incorporating glow-in-the-dark and light-up elements into their designs. - **Event Planning:** Potential for event planners to incorporate glow-in-the-dark fashion into themed parties, fashion shows, and entertainment events for a visually striking and memorable experience. - **Nightlife and Entertainment:** Opportunity for clubs, festivals, and performance venues to leverage glow-in-the-dark fashion as a unique attraction and immersive experience for their audiences. ## Related on Trend Hunter - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Leopard Mini Dresses](https://www.trendhunter.com/trends/leopard-mini-dresses.md) - [Sparkling Illuminated Festive Wreaths](https://www.trendhunter.com/trends/starry-wreath.md)