# Packaged Winter Weaponry The Snowball in a Tube is a Frosty Firearm By Harris Jay Rosenberg Alterman | Published 2012-01-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/snowball-in-a-tube References: [superpunch.blogspot](http://superpunch.blogspot.com/2012/01/snowball-fight-in-tube.html?) & [designrelated](http://designrelated.com/portfolio/odesign/entry/59893/snowball-fight-in-a-tube) The summertime often brings boredom, but no more thanks to the Snowball in a Tube. Now anyone can have a snowball fight in July using pillow forts instead of snow forts. This ammunition is not actually made out of snow, but instead, it's made out of a soft material that doesn't hurt when one is struck with it. The Snowball in a Tube was created for the associates of creative media firm Bailey Lauerman to keep the office lively and so far the employees have loved it. Trips to the water cooler are delayed by diving into open cubicals and tossing snowballs like grenades over the short walls. One must always be on their toes if they are to become true winter warriors and only the best strap the Snowball in a Tube to their belts. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Indoor Snowball Fight:** Disruptive innovation opportunity: Develop new indoor snowball fight products and experiences to bring winter fun indoors all year round. - **Soft Ammunition:** Disruptive innovation opportunity: Create new soft ammunition products and materials for safe and enjoyable recreational activities and games. - **Workplace Engagement:** Disruptive innovation opportunity: Design interactive office toys and games that enhance employee engagement and foster a fun work environment. ### Who This Affects Most - **Recreational Products:** Disruptive innovation opportunity: Introduce innovative recreational products for safe and entertaining indoor activities that simulate outdoor experiences. - **Sporting Goods:** Disruptive innovation opportunity: Develop new types of soft ammunition and equipment for non-traditional sports and games. - **Office Supplies:** Disruptive innovation opportunity: Invent office toys and games that promote team building, creativity, and productivity in the workplace. ## Related on Trend Hunter - [Digital Snowball Fights](https://www.trendhunter.com/trends/digital-snowball-fight.md) - [Quick-Burst Water Toys](https://www.trendhunter.com/trends/nerf-better-than-balloons.md) - [Gel Pellet Toy Guns](https://www.trendhunter.com/trends/hasbro-1.md) - [Cheesy Wintertime Snack Products](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls.md) - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Compact Gel Capsule Blasters](https://www.trendhunter.com/trends/nerf-pro-gelfire-legion-blaster.md) - [Seasonal Snow-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/auntie-annes-snowball-nuggets.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Anti-Gun Water Toys](https://www.trendhunter.com/trends/antigun-water-toys-jayhayspray20-promotes-change-in-societys-relationship-w.md)