# Organizational Messaging Apps The Snowball App Harmonizes Your Messaging Apps By Vasiliki Marapas | Published 2014-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snowball-app References: [mashable](http://mashable.com/2014/10/08/snowball/) & [trysnowball](http://www.trysnowball.com/) The Snowball app consolidates all of your messages, regardless of the app they were sent with, into a [single inbox](https://www.trendhunter.com/trends/hothawk). Most people have several messaging apps on their phone, from [WhatsApp](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem) to Facebook Messenger to [Snapchat](https://www.trendhunter.com/trends/snapchat-4). It can be exhausting jumping between these different modes of communication on your smartphone. Snowball redirects your messages to a single location, where they are organized around the contact, rather than the application. Creator Anish Acharya, a former Google Venture partner, developed the app to deal with what he calls the "rise of the many." People are demanding more forms of communication, and the Snowball app functions as a way to mediate these different forms as efficiently as possible. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Consolidated Messaging:** Consolidating messaging apps to streamline communication and improve efficiency. - **Integrated Communication:** Integrating multiple communication platforms into a single, cohesive tool to simplify messaging. - **Cross-platform Messaging:** Creating messaging tools that are compatible across all platforms and apps, providing a seamless user experience. ### Industries Being Reshaped - **Communication Technology:** Opportunities for innovation in communication technology to address the need for consolidated messaging tools. - **Mobile Applications:** Innovative app developers can create new messaging apps that consolidate multiple communication tools into a single platform. - **Social Media:** Social media companies can expand their offerings to include messaging platforms that integrate and streamline communication across all channels. ## Related on Trend Hunter - [Smart SMS Organizing Tools](https://www.trendhunter.com/trends/smartsms-organizer.md) - [Chat-Based Application Platforms](https://www.trendhunter.com/trends/chatbased-application.md) - [Unread Message Consolidation Tools](https://www.trendhunter.com/trends/briefinbox.md) - [Cross-Platform Messaging Apps](https://www.trendhunter.com/trends/nothing-chats.md) - [Interconnected Messaging Ecosystems](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem.md) - [Message Summarization Tools](https://www.trendhunter.com/trends/catch-up.md) - [social chat management tools](https://www.trendhunter.com/trends/drwally.md) - [Group Chat Organization Apps](https://www.trendhunter.com/trends/group-chat-organization.md) - [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md)