# Princess-Inspired Athletic Gear 'Snow White Under Armour' Mixes Fairy Tales and Functionality By Courtney Scharf | Published 2012-06-18 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/snow-white-under-armour References: [holykaw.alltop](http://holykaw.alltop.com/princess-running-duds-make-exercise-magical?tu4=1) & [etsy](http://www.etsy.com/listing/98315818/snow-white-under-armour-running-costume) A huge deviation from typical [running gear](https://www.trendhunter.com/trends/running-accessories), the Snow White Under Armour costume by Etsy user Helen McCarty is a nostalgic way to get ready to run. Handmade and almost exactly resembling the original costume that inspired it, this Snow White gear is made of heat-sensitive Under Armour material and is ready to accompany wearer's on whatever athletic adventures they may embark on. Colored in the [iconic fairy tale](https://www.trendhunter.com/trends/girls-crew) scheme, albeit with a bit more sheen, this costume lets princesses get down and dirty without allowing delicate outfits to get in the way. The custom-made creation is a little bit more expensive than your average workout ensemble, but with the amount of fun this could inject in to an average run, it just might be worth the $149 price tag. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Princess-inspired Athletic Gear:** Athletic gear embracing fairy tales to make exercising enjoyable. - **Handmade Sports Costumes:** Customized sports apparel with the look and feel of fictional characters. - **Heat-sensitive Workout Attire:** Athletic wear that changes color with heat for trendy and unique exercise experience. ### Who This Affects Most - **Sportswear Industry:** Innovation and differentiation in the athleisure wear industry. - **Cosplay Industry:** Opportunity for cosplayers to exercise and stay active in full costume with specialized sports wear. - **Themed Races Industry:** Creating athletic events that encourage and cater to the cosplay and fandom communities. ## Related on Trend Hunter - [Cartoon-Themed Performance Wear](https://www.trendhunter.com/trends/disney-x-lululemon.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md) - [Expansive Athleisure Lines](https://www.trendhunter.com/trends/the-disney-store.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Agile Athletic Gear Collections](https://www.trendhunter.com/trends/under-armour-unstoppable.md)