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# Frozen Typography
Veronica Falsen Hiis Takes to the Streets of Oslo to Create Snow Typography

By Michael Hines | Published 2011-02-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/snow-typography
References: [fastcodesign](http://www.fastcodesign.com/1663240/type-made-from-the-seasons-no-1-resource-snow) & [kindergraph](http://www.kindergraph.co.uk/)

Snow can be used for making worthless creations like snowmen and snowballs, but it can also be used for worthwhile endeavors that enrich the human race like snow typography.

Oslo-based designer Veronica Falsen Hiis is the genius behind this snow typography. I have seen many examples of [innovative typography](https://www.trendhunter.com/trends/pumpui) before, but Hiis' snow typography beats them all by being both original and actual. Don't get me wrong, I love seeing the alphabet made out of Star Wars characters, but I also like seeing the alphabet made from materials that I can actually touch and feel.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 12% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Snow Typography:** Snow typography is an innovative way to create visually striking designs using natural materials.
- **Outdoor Typography:** Outdoor typography provides a unique opportunity for designers to create captivating visual experiences in public spaces.
- **Material-based Typography:** Material-based typography offers a tactile and immersive approach to typography design.

### Sectors Adopting This

- **Art and Design:** The art and design industry can explore new possibilities in typography by incorporating snow and other natural materials.
- **Outdoor Advertising:** Outdoor advertising companies can utilize snow typography to create attention-grabbing campaigns in urban environments.
- **Photography and Filmmaking:** Photographers and filmmakers can capture the beauty and temporary nature of snow typography in their work.

## Related on Trend Hunter

- [Snowglobe-Inspired Dynamic Clocks](https://www.trendhunter.com/trends/time-to-snow.md)
- [Snow-Constructed Car Showrooms](https://www.trendhunter.com/trends/polestar-snow-space.md)
- [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md)
- [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md)
- [Weather-Resistant Hexagonal Tiles](https://www.trendhunter.com/trends/asak-flyt.md)
- [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md)
- [Snowfall-Inspired Sofa Structures](https://www.trendhunter.com/trends/snowhouse-sofa.md)
- [Frost-Proof Chic Faucet Designs](https://www.trendhunter.com/trends/scandinavian-design-principles1.md)
- [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md)
