# Connective Plush Companions Snow Shine by Immersive Play and Jay@Play is Coming to CES 2019 By Laura McQuarrie | Published 2019-01-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/snow-shine References: [prnewswire](https://www.prnewswire.com/news-releases/techup-showcases-cool-connected-play-experiences-at-living-in-digital-times-kids-and-family-tech-summit-during-ces-2019-300772855.html#1) & [immplay](https://www.immplay.com/) Snow Shine by Immersive Play and Jay@Play is being introduced at CES 2019 as "the smartest and most interactive 'plush toy' ever developed," as the friendly companion is capable of interacting with multiple inputs like [Spotify](https://www.trendhunter.com/trends/shelf-app), [YouTube](https://www.trendhunter.com/trends/incredible-group), Alexa and others through data-over-sound technology. Additionally, Snow Shine comes with various accessories like clothes, toys, books and apps that are also interactive. The [interactive plush toy](https://www.trendhunter.com/trends/interactive-plush-toys) itself takes the form of a cuddly white bear that supports entertainment and education with songs and stories, as well as the formation of healthy habits such as bedtime rituals, potty training and brushing teeth. The innovative toy for pre-schoolers offers plenty of ways for young ones to safely connect without screen-based technology and all the while, learn valuable skills and behaviors. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 19% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Interactive Plush Toys:** Opportunity for disruptive innovation in creating interactive plush toys that can connect with various inputs and provide educational and entertainment experiences. - **Data-over-sound Technology:** Opportunity for disruptive innovation in developing data-over-sound technology to enable communication between plush toys and external devices, creating interactive and connected play experiences. - **Screen-free Learning:** Opportunity for disruptive innovation in designing educational toys that promote learning and skill development without relying on screen-based technology. ### Industries Being Reshaped - **Toy Industry:** Opportunity for disruptive innovation in the toy industry by incorporating technology and connectivity into plush toys, enhancing the play experience for children. - **Entertainment Industry:** Opportunity for disruptive innovation in the entertainment industry by exploring new interactive and educational content formats for plush toys, creating engaging experiences for children. - **Technology Industry:** Opportunity for disruptive innovation in the technology industry by developing data-over-sound technology and creating platforms that enable seamless connectivity between plush toys and external devices. ## Related on Trend Hunter - [Conversational AI Companions](https://www.trendhunter.com/trends/cati.md) - [Kids' Interactive Sensory Toys](https://www.trendhunter.com/trends/interactive-and-multisensory-toys.md) - [AI-Powered Toy Attachments](https://www.trendhunter.com/trends/toypal-one.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [AI-Powered Plush Teddies](https://www.trendhunter.com/trends/ai-teddy-kumma.md) - [Interactive Pixel Plushies](https://www.trendhunter.com/trends/pixel-hugs.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md) - [AI-Powered Plushies](https://www.trendhunter.com/trends/curio-and-grimes.md) - [Festive Memory-Making Toys](https://www.trendhunter.com/trends/yeti-to-shine.md)