# Elegant Ice Cream Shops The Snow Picnic Ice Cream Store Was Redesigned by Torafu Architects By Rahul Kalvapalle | Published 2014-09-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/snow-picnic References: [designboom](http://www.designboom.com/architecture/torafu-architects-snow-picnic-ice-cream-store-tokyo-09-02-2014/) & [torafu](http://torafu.com/works/sp) Noted Japanese architectural practice Torafu has embarked on a tasteful redesign of the interior of a colorful and welcoming [ice cream store](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi), [Snow Picnic](https://www.trendhunter.com/trends/outdoor-care), in Nakano Ward in the Japanese capital Tokyo. The Snow Picnic redesign allows for customers to see their order being prepared for them. The space is designed in such a way that the kitchen and adjacent counter are almost envisioned as a stage upon which the 'performance' of putting together delicious ice cream takes place. The ice cream shop is spread across three levels, with each level boasting a distinct floor covering. However, materials are repeated throughout the design in order to establish a continuous sense of cohesion. The same vintage tiles are utilized for the entrance flooring and tabletops, while timber wood is used throughout the space. Photo Credits: [designboom](http://www.designboom.com/architecture/torafu-architects-snow-picnic-ice-cream-store-tokyo-09-02-2014/), [torafu](http://torafu.com/works/sp) ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Interactive Store Experiences:** The redesign of Snow Picnic ice cream store demonstrates the trend of creating interactive and engaging experiences for customers. - **Multi-level Store Design:** The three-level design of Snow Picnic ice cream store reflects the trend of utilizing multiple levels to create unique and visually appealing spaces. - **Material Reusability:** The repeated use of vintage tiles and timber wood in the Snow Picnic ice cream store showcases the trend of incorporating sustainable and reusable materials in interior design. ### Industries Being Reshaped - **Retail:** The interactive store experience trend can be applied to various retail industries, inviting customers to actively participate in the shopping process. - **Hospitality:** The multi-level store design trend can be implemented in the hospitality industry, creating dynamic and memorable spaces for guests to explore and enjoy. - **Interior Design:** The trend of material reusability offers opportunities for the interior design industry to promote sustainable practices and create environmentally conscious spaces. ## Related on Trend Hunter - [Seasonal Patisserie Interior](https://www.trendhunter.com/trends/season-patisserie.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Forest-Nestled Poetic Cakeshops](https://www.trendhunter.com/trends/45-space.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [Interaction-Based Japanese Cafe Designs](https://www.trendhunter.com/trends/blue-bottle-coffee-3.md) - [Ice Cream-Resembling Lamps](https://www.trendhunter.com/trends/soft-serve-lamp.md) - [Japan-Inspired Hybrid Bakeries](https://www.trendhunter.com/trends/milan-bakery.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md)