# Mushroom-Based Skin Serums Volition Beauty Has Released a Snow Mushroom Water Serum By Mishal Omar | Published 2018-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snow-mushroom-water-serum References: [sephora](https://www.sephora.com/product/snow-mushroom-water-serum-P432810) The makeup and skincare brand [Volition Beauty](https://www.trendhunter.com/trends/smoothing-hair-oils) has released its [Snow Mushroom](https://www.trendhunter.com/trends/anti-pollution-serum) Water Serum, a skin-enhancing product that is best suited for individuals with skin that is dry, uneven in texture, or prone to fine lines and wrinkles. The product, which has been certified "clean" by [Sephora](https://www.trendhunter.com/trends/antiredness-skincare), is based in snow mushrooms – which can hold large amounts of water and as a result, would deliver extra moisture to the skin if formulated as a serum. The product purports to boost collagen production in the skin, and is able to fight against some of the free radical damage that occurs throughout the day. Apart from moisturizing and plumping the skin, the Snow Mushroom Water Serum has "pore-minimizing and anti-inflammatory properties." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skin-enhancing Products:** Opportunity for disruptive innovation in creating innovative skincare products that offer multiple benefits like moisturizing and boosting collagen production. - **Certified Clean Beauty:** Opportunity for disruptive innovation in developing clean and sustainable beauty products that meet the increasing demand for certified clean beauty. - **Natural Ingredients:** Opportunity for disruptive innovation in utilizing natural ingredients like snow mushrooms to create effective and eco-friendly skincare solutions. ### Where This Applies - **Beauty and Cosmetics:** Opportunity for disruptive innovation in the beauty and cosmetics industry by introducing new skincare products that harness the power of natural ingredients. - **Clean Beauty:** Opportunity for disruptive innovation in the clean beauty industry by developing and promoting certified clean beauty products that align with consumer preferences for sustainability. - **Skincare:** Opportunity for disruptive innovation in the skincare industry by creating innovative serums and products that offer multifunctional skin-enhancing benefits. ## Related on Trend Hunter - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Snow Mushroom-Infused Toners](https://www.trendhunter.com/trends/thayers-milky-face-toner-skin-care-with-snow-mushroom-and-hyaluronic-acid.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Snow Fungus Facial Moisturizers](https://www.trendhunter.com/trends/sweet-bee-organics-glow-moisturizer.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [High Potency Wellness Powders](https://www.trendhunter.com/trends/inner-glow.md) - [Mushroom-Powered Skincare Lines](https://www.trendhunter.com/trends/mushroompowered-skincare.md) - [Mushroom-Infused Eye Creams](https://www.trendhunter.com/trends/mushroom-milk-better-aging-eye-cream.md)