# Photochromic Winter Sport Goggles The MessyWeekend 'INUIT' Snow Goggles are High-Contrast By Michael Hemsworth | Published 2019-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snow-goggle References: [yankodesign](https://www.yankodesign.com/2019/11/08/these-high-contrast-photochromic-ski-goggles-help-you-hit-the-slopes-like-a-pro/) & [yankodesign](https://www.yankodesign.com/2019/11/08/these-high-contrast-photochromic-ski-goggles-help-you-hit-the-slopes-like-a-pro/) The MessyWeekend 'INUIT' snow goggles are a premium accessory option for avid [winter sport enthusiasts](https://www.trendhunter.com/trends/flow-scape) that will help them to maintain optimal comfort and visibility when hitting the slopes. Featuring the new XE2 and XEp lenses, the goggles are capable offering high-contrast vision that will fine-tune the natural capabilities of the wearer to help them maintain better awareness on the slopes. The comfortable frame of the goggles is achieved using TPU for enhanced durability, while the lenses are rated for [UV-A and UV-B protection](https://www.trendhunter.com/trends/infraredblocking-eyewear) to prevent skiers or snowboarders alike from being affected by longterm UV exposure. The MessyWeekend 'INUIT' snow goggles have been designed by Morten Heick and also help to support oceanic cleanup; the brand will clean up two kilograms of plastic from the Pacific beaches in Colombia for each pair sold. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 42% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **High-contrast Winter Sport Goggles:** Disruptive innovation opportunity: Develop advanced lens technology to provide even higher contrast and enhance visibility in winter sports. - **Durable TPU Frame:** Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create even more durable and lightweight frames for winter sport goggles. - **Eco-friendly Snow Goggles:** Disruptive innovation opportunity: Design snow goggles using sustainable materials and promote environmental initiatives through product sales to attract eco-conscious consumers. ### Industries Being Reshaped - **Winter Sports Equipment:** Disruptive innovation opportunity: Integrate smart technology into winter sports equipment to enhance user experience and safety. - **Eye Protection Industry:** Disruptive innovation opportunity: Develop new lens technologies with improved protection against both UV-A and UV-B for various applications such as sports goggles, sunglasses, and safety eyewear. - **Sustainable Fashion:** Disruptive innovation opportunity: Combine fashion with sustainability to create more eco-friendly accessories and promote environmental responsibility in the fashion industry. ## Related on Trend Hunter - [High-Performing Ski Goggles](https://www.trendhunter.com/trends/reks.md) - [Adaptive Electrochromic Lens Technology](https://www.trendhunter.com/trends/advanced-snow-goggle.md) - [Connected Snow Sport Goggles](https://www.trendhunter.com/trends/rekkie-smart-snow-goggles.md) - [Intensive Conditions Sunglasses](https://www.trendhunter.com/trends/poc-devour-glacial-sunglasses.md) - [Dynamic Vibrant Ski Goggles](https://www.trendhunter.com/trends/silver-morning.md) - [Omni-Condition Snow Goggles](https://www.trendhunter.com/trends/alba-optics-ski-goggles.md) - [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md) - [AR-Enabled Ski Goggles](https://www.trendhunter.com/trends/ar-goggles.md) - [Sporty Winter Condition Sunglasses](https://www.trendhunter.com/trends/maui-jim-palulu-and-paluna.md)