# Interactive Snow Globe Displays The Outnet.com and Refinery29 Created a Snow Globe-Themed Pop-Up By Laura McQuarrie | Published 2017-12-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/snow-globe-display References: [campaignlive](https://www.campaignlive.co.uk/article/outnetcom-refinery29-create-window-display-experience/1452096) & [refinery29.uk](http://www.refinery29.uk/outnet-all-decked-out) For the holiday season this year, The Outnet.com and Refinery29 came together to create an [interactive pop-up](https://www.trendhunter.com/trends/immersive-holiday-experience) set inside of a human-sized snow globe display. For 10 days only, 'All Decked Out' will be a space where consumers may become the stars of different window displays, which will change three times over the duration of the pop-up. The festive space is also a place to find a selection of [hyper-curated gifts](https://www.trendhunter.com/trends/the-magical-house-of-chanel) by Refinery29 from The Outnet.com. The space includes an [iPad](https://www.trendhunter.com/trends/apple-upgrade) shopping station, discount codes and even an arcade game that people can play for their chance to win an Iris & Ink clutch bag. With The Outnet.com, Refinery29's All Decked Out aims to offer a modern reinterpretation of the holiday window unveiling that promises more ways for women to feel engaged. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Pop-up Displays:** The trend of interactive pop-up displays creates immersive and engaging experiences for consumers. - **Hyper-curated Gifts:** The trend of hyper-curated gifts offers personalized and unique options for holiday shoppers. - **Modern Reinterpretation of Holiday Window Unveiling:** The trend of modern reinterpretation of holiday window unveiling introduces innovative and interactive elements to traditional retail experiences. ### Industries Being Reshaped - **Retail:** The retail industry can leverage interactive pop-up displays to attract and engage customers and drive sales. - **E-commerce:** The e-commerce industry can incorporate hyper-curated gift options to enhance the online shopping experience and increase customer satisfaction. - **Marketing and Advertising:** The marketing and advertising industry can explore modern reinterpretation of holiday window unveiling to create captivating promotional campaigns and brand experiences. ## Related on Trend Hunter - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md)