# Snowflake-Covered Donuts Dunkin' Donuts' New Snow Flurries Donut Celebrates the Winter Season By Katherine Pendrill | Published 2018-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snow-flurries References: [delish](http://www.delish.com/food-news/news/a57485/dunkin-donuts-snow-flurries-donut/) & [news.dunkindonuts](https://news.dunkindonuts.com/blog/dunkin-donuts-removes-artificial-dyes-from-all-donuts) With much of Canada and the US experiencing extreme cold temperatures, [Dunkin' Donuts](https://www.trendhunter.com/trends/dunkin-valentines-day) is helping consumers make the most of winter with its adorable new [Snow Flurries](https://www.trendhunter.com/trends/speedarc-matis-goretex) donut. Adorned with tiny snowflake sprinkles, the tasty treat gives consumers a fun way to embrace the season. Dunkin' Donuts' new Snow Flurries donut is similar to the chain's regular frosted donut, but with a [festive winter twist](https://www.trendhunter.com/trends/randys-donuts-holiday-menu). Instead of white icing, the donut is topped with bright blue frosting and a smattering of white snowflake sprinkles. As the chain has vowed to remove artificial dyes from all donut frostings, baked goods, frozen drinks, and breakfast sandwiches by the end of 2018, the blue frosting on the donut is all-natural. Available for just a limited time, the new donut is a fun way to enjoy winter without the need to bundle up. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Winter-themed Food Products:** Businesses should consider releasing limited-time winter-themed food products or variations to capitalize on the season. - **Natural Food Coloring:** Opportunities exist for food manufacturers to replace traditional artificial food colorings with all-natural alternatives. - **Festive Packaging Design:** Brands can attract consumers by adding seasonal winter-themed packaging design to their products. ### Industries Being Reshaped - **Food and Beverage:** Companies within this industry can benefit from creating seasonal limited-time products to generate interest and drive sales. - **Food Coloring:** Opportunities also exist for the food coloring manufacturing industry to shift towards natural colorings that include fruit and vegetable extracts. - **Packaging Design:** Businesses that specialize in designing and producing packaging materials can help companies bring festive, seasonal elements to their product packaging during the winter months. ## Related on Trend Hunter - [Seasonal Donut Brand Cookies](https://www.trendhunter.com/trends/holiday-shortbread-cookie.md) - [Indulgent Post-Holiday Donuts](https://www.trendhunter.com/trends/krispy-kreme-winter-seasonal-collection.md) - [Festively Flavored Cafe Menus](https://www.trendhunter.com/trends/dunkin-holiday-menu.md) - [Dutch Cookie-Topped Donuts](https://www.trendhunter.com/trends/stroopwafel-donut.md) - [Seasonal QSR Breakfast Menus](https://www.trendhunter.com/trends/dunkin-3.md) - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Adorable Valentine's Day Donuts](https://www.trendhunter.com/trends/dunkin-valentines-day.md) - [Winter-Ready QSR Menus](https://www.trendhunter.com/trends/dunkin-winter-menu.md) - [Mint Cookie-Topped Donuts](https://www.trendhunter.com/trends/vanilla-thin-mints-dream.md)