# Winter-Celebrating Chunky Sneakers Nike's Air Monarch 4 'Snow Day' Sneakers are Beautifully Bright By Amy Duong | Published 2019-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snow-day References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-monarch-iv-snow-day-release-date-price/) & [nike](https://www.nike.com/) [Nike](https://www.trendhunter.com/trends/dunk-low-abominable-snowman) unveils a new iteration of its signature 'Air Monarch 4' sneakers by the name of 'Snow Day' to celebrate the colder seasons of the year. The latest version is constructed from an [all-white leather material](https://www.trendhunter.com/trends/white-cement-colorway) throughout the uppers and it rests on top of an iridescent outsole foundation. To follow suit, the [Swoosh](https://www.trendhunter.com/trends/air-pegasus-89-g) is complete in a chromatic silver finish. As a nod to cozy winter slippers, the collar is lined with soft sherpa materials. An additional detail includes the vibrant orange accent at the midsole, referencing the carrot nose of a snowman. The same theme is found at the heel as well, showcasing a snowman emblem and the insoles boast snowy prints to round out the entire silhouette. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Winter-themed Sneakers:** Opportunity for footwear companies to create cold weather-inspired shoe designs and capitalize on seasonal trends. - **Iridescent Outsoles:** Innovative materials like iridescent finishes can set brands apart and elevate the look of sneakers. - **Sherpa Accents:** Soft and cozy materials like sherpa can be incorporated into sneaker design to appeal to consumers seeking comfort in footwear. ### Industries Being Reshaped - **Footwear:** The footwear industry can make seasonal collections an opportunity for disruptive innovation and bolster sales during slow periods. - **Textile Manufacturing:** Companies producing iridescent textile materials can create opportunities for partnerships with footwear and other apparel companies. - **Retail:** Retailers can leverage seasonal trends like winter-themed footwear to drive traffic and sales, especially during the holiday season. ## Related on Trend Hunter - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Fuzzy Winter-Themed Sneakers](https://www.trendhunter.com/trends/abominable-snowman-dunk-low.md) - [Winter-Ready Sneaker Styles](https://www.trendhunter.com/trends/winterized-running-shoes.md) - [Functional Festive Sneaker Models](https://www.trendhunter.com/trends/kith-x-salomon-xt4k.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Ugly Christmas Sweater-Inspired Shoes](https://www.trendhunter.com/trends/ugly-sweater-dunk.md) - [Winterized High-Top Sneakers](https://www.trendhunter.com/trends/nike-jordan-winterized-6-rings.md)