# Frosty Feather Installations Snow by Tokujin Yoshioka is Magically Deceptive By Meghan Young | Published 2012-06-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/snow-by-tokujin-yoshioka References: [blog.experimentsinmotion](http://blog.experimentsinmotion.com/post/24690423645/non-nature-in-motion-tokujin-yoshioka-snow-by) & [tokujin](http://www.tokujin.com/) The [art installation](https://www.trendhunter.com/trends/folded-time) titled Snow by Tokujin Yoshioka is entirely deceptive. To the casual observer, it looks like it is made out of snow--and its name does nothing to correct this assumption. For those who are a little more perceptive, however, it becomes apparent that it isn't snow trapped in the 15-meter tank. Instead, it is feathers. Simulating a [snow storm](https://www.trendhunter.com/trends/stella-artois-ads), the [hundreds of kilograms of feathers](https://www.trendhunter.com/trends/optical-flow) in Snow by Tokujin Yoshioka are blown into the air. The way they stick to the window makes it appear as though frost is forming along its surface. According to Experiments in Motion, "The piece is meant to evoke the viewers memories of nature and compare the sheer force of real phenomena in motion versus synthetic representations mechanically operated." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Deceptive Installations:** Creating art installations that deceive the viewer using unconventional materials such as feathers instead of snow. - **Simulating Natural Phenomena:** Exploring the use of mechanical operations to simulate natural phenomena, creating immersive experiences for viewers. - **Blurring Real and Synthetic:** Blending real and synthetic elements in art installations to provoke thought and challenge perception. ### Who This Affects Most - **Art and Sculpture:** The art industry can embrace deceptive installations and new materials, offering unique and immersive experiences to art enthusiasts. - **Experiential Marketing:** Experiential marketing can leverage the simulation of natural phenomena to create memorable brand experiences and engage customers in interactive ways. - **Interior Design:** Interior designers can explore the blurring of real and synthetic elements in their projects, creating visually captivating and thought-provoking spaces. ## Related on Trend Hunter - [Illusory Snow Globe Decorations](https://www.trendhunter.com/trends/invisible-snow-globe.md) - [Snowfall-Inspired Sofa Structures](https://www.trendhunter.com/trends/snowhouse-sofa.md) - [Artful Activism Shows](https://www.trendhunter.com/trends/snowflake-exhibition.md) - [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md) - [Snow-Constructed Car Showrooms](https://www.trendhunter.com/trends/polestar-snow-space.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Resin Gravity Sculptures](https://www.trendhunter.com/trends/the-great-tree.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md)