# Rapper-Branded QSR Pop-Ups Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up By Katherine Pendrill | Published 2023-07-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/snoopadelic-shake References: [chewboom](https://www.chewboom.com/2023/06/30/jack-in-the-box-unveils-new-snoopadelic-shake-as-part-of-snoop-dogg-restaurant-takeover-in-inglewood-ca-though-july-2-2023/) & [businesswire](https://www.businesswire.com/news/home/20230629843879/en/5482176/Jack-in-the-Box-Gets-Snoopified-with-Dogg-in-Tha-Box-Takeover)  Snoop [Dogg](https://www.trendhunter.com/trends/snoops-high-rollers) and [Jack in the Box](https://www.trendhunter.com/trends/jack-in-the-box-pink-pineapple-express) have just teamed up on an exclusive Snoopified 'Dogg in tha Box' restaurant pop-up, a combo meal, and Snoopadelic Shake. To the delight of fans, Snoop Dogg has taken over a Jack in the Box restaurant in Inglewood, California to open the very first Snoopified Dogg in tha Box restaurant. As part of the restaurant takeover, the rapper is introducing a totally Snoopified menu, which features dishes like Snizzacks and Sidez, Bizurgers, and Tasy Mothercluckers. The menu also includes an exclusive new Snoopadelic Shake, which is an extra-thick vanilla shake blended with orange juice and topped with a generous portion of whipped cream and a sweet cherry. The big catch is that the Dogg in tha Box restaurant pop-up will only be live for 24 hours beginning June 29 to July 2. Image Credit: Jack In The Box ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 62% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Rapper-branded QSR Pop-ups:** Opportunity for rappers to collaborate with quick-service restaurants to create exclusive menu items and immersive dining experiences. ### Sectors Adopting This - **Fast Food:** Fast food chains can partner with celebrities to create limited-time menu offerings and unique dining experiences, attracting new customers and generating buzz. - **Celebrity Collaboration:** Celebrities from various industries can collaborate with brands to create branded pop-ups, offering fans an exclusive and immersive experience. - **Experiential Marketing:** Brands can leverage pop-up events to create memorable experiences for customers, increasing brand awareness and driving engagement. ## Related on Trend Hunter - [Rapper-Crafted Meal Boxes](https://www.trendhunter.com/trends/ice-cube-munchie-meal.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Dispensary-Cafe Concepts](https://www.trendhunter.com/trends/swed.md) - [Rapper-Backed Cereals](https://www.trendhunter.com/trends/broadus-foods-snoop-cereal-brand.md) - [Munchies-Inspired QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-pink-pineapple-express.md) - [Rapper-Backed Burger Menus](https://www.trendhunter.com/trends/joeunary.md) - [Rapper-Headed Strawberry Ice Creams](https://www.trendhunter.com/trends/strawberry-cream-dream.md)