# Rapper-Curated Online Shops Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket' By Laura McQuarrie | Published 2013-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/snoop-dogg-shop References: [style.mtv](http://style.mtv.com/2013/07/31/snoop-dogg-snoopermarket/) & [overstock](http://www.overstock.com/snoopermarket) Overstock.com recently opened the [Snoop Dogg](https://www.trendhunter.com/trends/snoops-high-rollers) shop, or as it it better known, 'The Snoopermarket.' This collaboration makes favorite products chosen by Snoop and his family for sale online. The commercial promoting this collaboration takes shoppers into [Snoop Lion's](https://www.trendhunter.com/trends/snazzle-os) "den," showing what products each member of his family has on their wish list. Since the Snoopermarket features items curated by his wife Shante and his three children, there is something for everyone. Shante's picks are mostly stylish home decor items, and as you might expect, many of Snoop Lion's picks are lion and [hemp-themed](https://www.trendhunter.com/trends/ediblescom). Of course there are more practical, family-friendly picks for the entire households as well, like barbecues, dog houses and accent rugs. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Rapper-curated Online Shops:** Disruptive innovation opportunity: Collaborating with popular musicians to curate and sell products online, targeting their fan base. - **Celebrity-focused E-commerce:** Disruptive innovation opportunity: Creating online shops that exclusively feature products selected by celebrities, catering to their fans' preferences. - **Family-curated Product Collections:** Disruptive innovation opportunity: Building online marketplaces where each member of a celebrity's family curates their own selection of products for sale. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Enhancing online shopping experiences by leveraging the influence of celebrities to curate and promote products. - **Home Decor:** Disruptive innovation opportunity: Tapping into the popularity of celebrity-curated home decor items to create new trend-setting collections. - **Consumer Goods:** Disruptive innovation opportunity: Collaborating with celebrities to curate and sell a wide range of products that cater to different consumer preferences and trends. ## Related on Trend Hunter - [Dispensary-Cafe Concepts](https://www.trendhunter.com/trends/swed.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [Rapper-Backed Cereals](https://www.trendhunter.com/trends/broadus-foods-snoop-cereal-brand.md) - [Rapper-Backed Video Games](https://www.trendhunter.com/trends/snoops-high-rollers.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md)