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# Snobby Gadgetry
Flash Drives Are The New VIP Cards

By Going Like Sixty | Published 2008-11-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/snobby-gadgetry-flash-drives-are-the-new-vip-fantasy-card
References: [nymag](http://nymag.com/daily/food/2008/10/are_flash_drives_the_useless_v.html) & [megunyc](http://www.megunyc.com/)

M, the newly opened lounge portion of NYC-based Japanese restaurant, Megu, is redefining the future of [VIP cards](https://www.trendhunter.com/trends/nylon-membership).

Oh I do hope they replace the humans at Olde Clubbe on The [Square](https://www.trendhunter.com/trends/aircard-pro-and-airnotch-pro). They can be so tedious, so chit-chatty. “Hello Mr. Sixty, may I park your Maybach, Mr. Sixty? The usual girl Mr. Sixty?”

Megu’s M is giving their special clients [flash drives](https://www.trendhunter.com/trends/sandisk-1) to, um, flash. But does the flash drive have to be so ordinary? Perhaps the gold, platinum and titanium versions are coming soon. Oh I do hope Olde Clubbe on The Square replaces HAL 9000. He is so 2001.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 47% | Activity: 22% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Luxury Flash Drives:** Opportunity for luxury brands to create high-end and customized flash drives as VIP cards.
- **Personalized Digital VIP Experiences:** Potential for businesses to offer personalized digital experiences through flash drives as VIP cards.
- **Tech-driven VIP Membership:** Disruption in the VIP membership industry through the use of innovative tech gadgets like flash drives.

### Who This Affects Most

- **Luxury Goods:** Luxury brands can explore the market for high-end flash drives as a unique product offering.
- **Hospitality and Entertainment:** Hotels, clubs, and restaurants can implement flash drives as VIP cards to enhance personalized digital experiences for their guests.
- **Membership Services:** Tech-driven flash drives can revolutionize the VIP membership industry by offering exclusive digital content and experiences.

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