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# Coupon Conversion Apps
The SnipSnap App Uses a Phone Camera to Turn Paper Coupons Paperless

By Laura McQuarrie | Published 2014-11-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/snipsnap
References: [snipsnap.it](http://www.snipsnap.it/) & [itunes.apple](https://itunes.apple.com/us/app/snipsnap-coupon-app-scan-save/id516439697?mt=8)

SnipSnap is a handy coupon app for mobile devices that will make sure you're always able to snag a deal on the go. The premise of the deal-finding app is that your phone's camera becomes a replacement for scissors, making it so that you can snap photos and SnipSnap will automatically convert text, images and barcodes into mobile-friendly offers that can be redeemed on-screen.

Instead of carrying around piles of coupons, this app makes it easy to load clippings into a phone and to save, all you have to do is pull up a coupon and show it to the cashier when it's time to ring up your purchases. Plus, once coupons have been mobile-optimized, you can take advantage of expiration date alerts to make sure that those coupons don't go to waste.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 32% | Activity: 57% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Mobile Coupon Apps:** Mobile coupon apps that use phone cameras to convert paper coupons into mobile-friendly offers.
- **Barcode Recognition Technology:** Technologies that automatically convert text, images, and barcodes into digital coupons.
- **Expiration Date Alerts:** Alert systems that notify users of upcoming coupon expiration dates to avoid wastage.

### Who This Affects Most

- **Retail:** Retailers can leverage mobile coupon apps to attract customers and streamline the coupon redemption process.
- **Mobile Technology:** Companies in the mobile technology industry can develop innovative barcode recognition technologies for coupon conversion.
- **Marketing and Advertising:** Marketing agencies can utilize expiration date alert systems to enhance coupon campaign effectiveness.

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