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# Music Mogul-Created Streetwear
DJ Khaled Joins SNIPES on a Joint Capsule of Streetwear

By Amy Duong | Published 2019-04-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/snipes
References: [highsnobiety](https://www.highsnobiety.com/p/dj-khaled-snipes-collection/) & [snipes](https://www.snipes.com/djkhaled)

DJ Khaled joins forces with SNIPES on a new [collaborative collection](https://www.trendhunter.com/trends/tru-kolors-x-ae) full of streetwear goods designed for the summer season. The range draws inspiration from Miami, the hometown of the social media personality and [music mogul](https://www.trendhunter.com/trends/paper-planes-1). The pieces reference basketball, football, jerseys, and the beach, catered to capture a sense of a breezy coastline. The color palette predominantly highlights turquoise and orange, which are dominant hues of Miami Beach.

Some notable designs include the two lightweight tracksuits with a quarter zipped details in black and white accented with the turquoise and orange gradient patterns and the SNIPES pocket tee with bright orange patch pockets. The [streetwear designs](https://www.trendhunter.com/trends/ovo-x-wwe) are accompanied by a special iteration of the Air Jordan 1 Mid in a colorway that blends white, black, and university gold.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 34% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Streetwear Collections:** Collaborations between influential figures in the music and fashion industries offer opportunities to create unique streetwear collections.
- **Regional Influences in Fashion:** Drawing inspiration from a specific location, such as DJ Khaled's collaboration with SNIPES referencing Miami, allows for the creation of fashion that resonates with a particular audience.
- **Bright Color Palettes in Streetwear:** Using vibrant and eye-catching color palettes, like the turquoise and orange hues in the DJ Khaled x SNIPES collection, can help streetwear brands stand out in the market.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore opportunities to collaborate with music moguls and create unique streetwear collections.
- **Music:** The music industry can partner with fashion brands for collaborative projects that extend their brand influence into the realm of fashion.
- **Sportswear:** Sportswear brands can incorporate regional influences and vibrant color palettes to create streetwear collections that appeal to a wider audience.

## Related on Trend Hunter

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- [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md)
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- [Hi-Fi Streetwear Capsule](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip.md)
- [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md)
- [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md)