# Pooch-Pampering Grooming Kits Sniffle & Likkit Inn The Dog House Includes Four Products By Michael Hemsworth | Published 2022-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house References: [retailtimes](https://www.retailtimes.co.uk/fast-growing-british-dog-care-brand-taps-into-booming-secondary-market/) & [sniffeandlikkit](http://sniffeandlikkit.com/)  The Sniffle & Likkit Inn The Dog House grooming kit has been unveiled by the UK-based brand as a product for pet owners to pick up as an offering for their furry friend that will support daily grooming routines. The kit has four of the brand's products including Give a Dog a Cologne fragrance spray, Fragrant Fur Coat shampoo, Wipes wipes and a Scent Something Nice handing scented sachet. The various items within the kit makes it great for routine grooming and daily care to keep dogs as fresh as possible. Co-Founder Lee Sargent commented on the new Sniffle & Likkit Inn The Dog House grooming kit saying, "People love bringing gifts for a dog, especially if they think it’ll ‘miss out’ on a celebration or gifting occasion! It’s all part of the lovely humanisation of dogs and a recognition of just how important they are to a home. Gifting’s growing nicely for us, so expect further additions.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Pet Grooming Kits:** Brands can expand pet grooming offerings by creating comprehensive kits that make it easier for pet owners to take care of their furry friends. - **Humanization of Pets:** As pets continue to be viewed as members of the family, pet owners will be more willing to invest in products that improve their pets' quality of life. - **Personalized Pet Products:** As demand for pet products increases, brands can stand out by offering customizable pet grooming kits that cater to specific pet needs and preferences. ### Who This Affects Most - **Pet Care Industry:** As pet ownership increases and pets continue to be viewed as family members, the pet care industry can capitalize on the growing demand for high-quality grooming products that make pet care easier for pet owners. - **Gift Industry:** The pet gift industry can take advantage of the trend of humanizing pets by offering a variety of pet-focused gift options that cater to pet owners' desire to pamper their furry friends. - **Cosmetics Industry:** As pet grooming becomes more important to pet owners, the cosmetics industry can expand their offerings to include pet grooming products and kits, capitalizing on the growing demand for high-quality grooming products for pets. ## Related on Trend Hunter - [Pet Care Kits](https://www.trendhunter.com/trends/dog-care-kits.md) - [Comprehensive Pet Grooming Kits](https://www.trendhunter.com/trends/pet-grooming-kit.md) - [Dog Skincare Lines](https://www.trendhunter.com/trends/dog-skincare.md) - [Salon-Quality Pet Grooming Products](https://www.trendhunter.com/trends/woof-gang-cosmetics.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md) - [At-Home Pet Grooming Appliances](https://www.trendhunter.com/trends/groopet-grooming-kit.md) - [Soothing Pet Grooming Products](https://www.trendhunter.com/trends/soothing-pet-grooming.md) - [Deodorizing Dog Shampoos](https://www.trendhunter.com/trends/dogtopia-spa.md)