# Tree-Shaped Candy Bars Mars is Selling Festive Snickers Trees This Holiday Season By Katherine Pendrill | Published 2024-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-trees References: [allrecipes](https://www.allrecipes.com/snickers-trees-return-2024-8736029)  The holiday season has arrived and with it comes the return of [Mars'](https://www.trendhunter.com/trends/mars-tails-treating-pack) Snickers Trees. Just as the name suggests, the Snickers Trees take the delicious candy bar combo of Snickers, but serve it up in the form of a festive Christmas tree shape. This means that each one of the tree-shaped [milk chocolate candies](https://www.trendhunter.com/trends/snickers-xtreme) is filled with caramel, nougat, roasted peanuts, and milk chocolate. Though the Snickers Trees are a returning item, Mars says this year's reformulated version features "“more of the good stuff." Sold in both a 1.1-ounce Single Size and 2.2-ounce Share Size, the newly reformulated Snickers Trees make for a perfect stocking stuffer, a festive addition to your candy dish, or a cookie alternative for Santa. Image Credit: Mars ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 46% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Packaging Innovations:** The revamped Snickers Trees demonstrate how festive and themed packaging can reinvigorate consumer interest in legacy products. - **Flavor Enhancements:** The reformulation of Snickers Trees to include 'more of the good stuff' exemplifies a trend towards improving product formulations to enhance flavor profiles. - **Gifting-friendly Sizing:** The availability of Snickers Trees in both single and share sizes aligns with the growing trend of product sizing designed for gifting and sharing. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can leverage festive shapes and enhanced flavors to attract seasonal buyers and boost holiday sales. - **Retail:** Retailers benefit from stocking seasonal and themed products like the Snickers Trees, as these items drive higher engagement during peak holiday shopping periods. - **Food Packaging:** Advancements in festive and themed packaging offer food companies innovative ways to differentiate their products during competitive holiday seasons. ## Related on Trend Hunter - [Tree-Shaped Chocolate Bites](https://www.trendhunter.com/trends/treeshaped-chocolate-bites.md) - [Pecan-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-pecan.md) - [Festively Inspired Snack Candies](https://www.trendhunter.com/trends/mars-wrigley-christmas-products.md) - [Christmas Tree Snack Cakes](https://www.trendhunter.com/trends/chocolate-christmas-tree-cakes.md) - [Festive Candy Gifting Ranges](https://www.trendhunter.com/trends/mars-2024-holiday-gift-guide.md) - [Deluxe Smooth-Nut Chocolate Bars](https://www.trendhunter.com/trends/snickers-pecan-flatware.md) - [Santa-Themed Chocolate Treats](https://www.trendhunter.com/trends/kit-kat-santas.md) - [Green Halloween Candy Bars](https://www.trendhunter.com/trends/ghoulish-green.md) - [Festively Elevated Chocolate Treats](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats.md)