# Chocolatey Football Confections The Snickers Superfan Cupcakes are the Perfect NFL Treat By Meghan Young | Published 2013-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-superfan-cupcakes References: [neatorama](http://www.neatorama.com/2013/07/07/Popcorn-and-Snickers-Cupcakes) & [thecupcakebandits](http://www.thecupcakebandits.com/2012/09/snickers-superfan-cupcakes-with.html) The Snickers Superfan Cupcakes are made for the NFL fanatic who also has a deep appreciation for that particular chocolate bar. Having released [SNICKERS® Brand NFL Minis](https://www.trendhunter.com/trends/snickers-ice-cream-minis) for the ever exciting football season, baker Christine Mack of The Cupcake Bandits decided to create something delicious and unique with them. On her blog post, she states that the Snickers Superfan Cupcakes would be a particularly perfect snack for a [tailgating party](https://www.trendhunter.com/trends/game-day-party-box). Although there may be a lot of steps to the Snickers Superfan Cupcakes, this is especially the case with the addition of [chocolate drizzled popcorn](https://www.trendhunter.com/trends/general-mills-football-season), it is a fun baking project for those who love the NFL and being in the kitchen. Just put the game on in the background and it will most likely end up being the perfect day. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Tailgating Treats:** Opportunity for bakeries and food retailers to create unique and delicious snacks for NFL fans to enjoy during tailgating parties. - **Sports-themed Baking:** Potential for bakers to create customized treats that incorporate popular sports brands and mascots for sports enthusiasts and event celebrations. - **Gourmet Popcorn:** Emerging trend of using gourmet popcorn as a unique and flavorful ingredient in baked goods, leading to opportunity for popcorn and snack manufacturers. ### Who This Affects Most - **Bakery:** Innovative options for bakeries to provide NFL-themed desserts and snacks, capitalizing on the football fan market. - **Food Retail:** Ample opportunity for food retailers to stock and sell sports-themed snacks and treats, targeting the NFL fan base. - **Popcorn:** Growing demand for gourmet popcorn as an ingredient, opening up possibilities for popcorn manufacturers to collaborate with bakers and confectioners. ## Related on Trend Hunter - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Collaboration Candy Bar Cakes](https://www.trendhunter.com/trends/nothing-bundt-cakes-and-snickers.md) - [Candy Bar-Infused Sauces](https://www.trendhunter.com/trends/snickers-sauces.md) - [Chocolatey Flavored Football Morsels](https://www.trendhunter.com/trends/chocolatey-flavored-football-morsels.md) - [Lucky Chocolate Shops](https://www.trendhunter.com/trends/snickers-luck-shop.md) - [Football-Themed Donut Snacks](https://www.trendhunter.com/trends/football-products.md) - [Candy Bar-Inspired Cupcakes](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake.md) - [Peanut Butter Football Snacks](https://www.trendhunter.com/trends/peanut-butter-footballs.md) - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md)