# Transformative Candy Ads This Snickers Super Bowl Reminds 'You're Not You When You're Hungry' By Laura McQuarrie | Published 2016-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-super-bowl References: [adweek](http://www.adweek.com/news/advertising-branding/willem-dafoe-recreates-marilyn-monroes-skirt-blowing-scene-snickers-super-bowl-ad-169380) & [snickers](https://www.snickers.com/) This year's [Snickers](https://www.trendhunter.com/trends/satisfortunes-for-nfl) Super Bowl ad travels back to 1955 to the set of The Seven Year Itch, where Marilyn Monroe filmed her iconic scene over a NYC subway grate. The advertisement opens with Willem Dafoe in Monroe's white dress, heels and jewelry, who offers up many complaints about the stunt before a member of the film crew offers him a Snickers bar. After taking a bite of the [chocolate candy bar](https://www.trendhunter.com/trends/snickers-xtreme), Dafoe completely transforms into another person—the true Marilyn Monroe that audiences know and love. Using old and new [Hollywood](https://www.trendhunter.com/trends/yes-bueno) icons, the commercial effectively supports the brand's 'You're Not You When You're Hungry' campaign. The ad spot also features a cameo from Eugene Levy, who sneaks in at the end to say: "This thing will never make the cut." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Marketing:** Opportunity to leverage nostalgia and iconic figures to create powerful brand campaigns. - **Personality Transformation:** Disruptive innovation opportunity to showcase the transformative power of a product. - **Celebrity Cameos:** Utilizing famous celebrities to add star power and engagement to ad campaigns. ### Sectors Adopting This - **Food and Beverage:** Creating innovative marketing strategies to promote food and beverage products. - **Entertainment:** Exploring creative ways to incorporate celebrities and nostalgic themes in entertainment industry campaigns. - **Advertising:** Adopting unique storytelling techniques to captivate audiences and increase brand awareness for advertisers. ## Related on Trend Hunter - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Extra-Terrestrial Chocolate Ads](https://www.trendhunter.com/trends/yes-bueno.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Tastebud Training Programs](https://www.trendhunter.com/trends/tastebud-training-program.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md)