# Golden Girl Tackling Snickers Super Bowl Ad Brings out the Badass in Betty White By Alex Scott | Published 2010-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-super-bowl-ad References: [buzz.yahoo](http://buzz.yahoo.com/buzzlog/93373/the-super-bowls-buzziest-ads) This [Snickers](https://www.trendhunter.com/trends/snickers-luck-shop) Super Bowl Ad was voted the [funniest commercial](https://www.trendhunter.com/trends/angel-soft-super-bowl) to run during the game, and with good reason. Any commercial that has Betty White running around a field with a bunch of guys 50 years younger playing tackle football is comedic gold. I have incredible respect for Ms. White who, at 88-years-old, can even run at all, never mind being thrown to the ground (though I’m pretty sure that’s not her). The Snickers Super Bowl commercial definitely made me LOL. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Comedic Super Bowl Ads:** Opportunity for brands to create funny and memorable commercials during the Super Bowl to capture audience attention and generate positive brand awareness. - **Senior Celebrities in Advertising:** Utilizing well-known elderly celebrities in advertising campaigns to add humor and relatability, appealing to a wide range of audiences. - **Active Aging and Health:** Promoting the idea of staying active and healthy at an older age, encouraging products and services tailored for the senior market. ### Industries Being Reshaped - **Advertising:** Brands can leverage the power of humor and celebrity endorsements in their advertisements to enhance brand recognition and consumer engagement. - **Entertainment:** The entertainment industry can explore the potential of including senior celebrities in TV shows, movies, and commercials to appeal to a diverse audience and create unique storylines. - **Health and Wellness:** Developing and promoting products, services, and campaigns that cater to the active aging population, promoting overall health and longevity. ## Related on Trend Hunter - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Lucky Chocolate Shops](https://www.trendhunter.com/trends/snickers-luck-shop.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md)