# Clumsy Ice Cream Ads These May 2011 Snickers Real Ice Cream Print Ads Feature Pouting Pre-Teens By Emily Evans | Published 2011-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-real-ice-cream References: [coloribus](http://www.coloribus.com/adsarchive/prints/snickers-ice-cream-bar-real-ice-cream-2-14361005/) & [mars](http://www.mars.com/global/index.aspx) These Snickers Real Ice Cream print ads were released this month and pretty much sum up what it feels like to drop this sugary delight on the ground. No matter what age you are, dropping an [ice cream cone](https://www.trendhunter.com/trends/drumstick-bites) is never any fun. It's no wonder the kids featured in the three Snickers Real Ice Cream print ads have pouts on their faces -- I wouldn't want to be in their predicament either! These cute summertime ads were done by the CLM [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) advertising agency in France. The three Snickers Real Ice Cream ads follow the same pattern by including similarly pre-teen-aged models with looks of disappointment on their face. These pouting poses make the ads spunky and fresh for summer! I'm looking forward to trying a Snickers Real Ice Cream bar already! ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Print Advertising:** Disruptive innovation opportunity: Explore interactive and augmented reality elements in print ads to engage viewers and enhance brand storytelling. - **Youth Marketing:** Disruptive innovation opportunity: Utilize social media platforms and influencers to create authentic and relatable campaigns that resonate with young consumers. - **Summer Advertising:** Disruptive innovation opportunity: Incorporate experiential marketing strategies such as pop-up events or immersive installations to create memorable and engaging summer campaigns. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Embrace emerging technologies like AI and machine learning to personalize and optimize ad campaigns for higher conversion rates. - **Confectionery:** Disruptive innovation opportunity: Develop innovative packaging solutions that prevent ice cream cones from falling or melting, improving the consumer experience. - **Food and Beverage:** Disruptive innovation opportunity: Create new ice cream flavors and combinations to cater to evolving consumer preferences and stand out in a competitive market. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Crunchy Frozen Chocolate Bars](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar.md) - [Hand-Shaped Ice Cream Holders](https://www.trendhunter.com/trends/ice-cream-holder.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Football-Inspired Ice Cream Holders](https://www.trendhunter.com/trends/snickers-ice-cream-chiller.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/nestl-sharing-bags.md)