# Frozen Candy Bar Confections SNICKERS Peanut Butter Creamy Ice Cream Bar is Arriving in the UK By Michael Hemsworth | Published 2026-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-peanut-butter-creamy-ice-cream-bar References: [foodbev](https://www.foodbev.com/news/mars-expands-snickers-ice-cream-portfolio-with-peanut-butter-creamy-bar) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com)  The [SNICKERS](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar) Peanut Butter Creamy ice cream bar has been added to the brand's frozen product portfolio by [Mars Drinks & Treats](https://www.trendhunter.com/trends/galaxy-frappe) as a candy bar-inspired confection for the premium handheld ice cream category. The product starts off with roasted peanuts, nougat and caramel with a layer of peanut butter ice cream that's all coated in a milk chocolate shell. The product thus features the taste and texture inspiration of the classic SNICKERS candy bar, but elevates it with a decidedly frozen composition. The bar responds to the popularity of peanut butter ice cream treats and will arrive in Iceland locations in the UK this month in six packs for £3. General Manager Kerry Cavanaugh commented on the SNICKERS Peanut Butter Creamy ice cream bar saying, "Snickers has long been a hero brand for our ice cream range in the UK, and after the successful introduction of Snickers [White ice cream](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar) bar in 2025, we see further opportunity to appeal to Snickers and peanut butter fans alike with the launch of Snickers Peanut Butter Creamy ice cream bar in 2026.” ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 91% | Activity: 93% | Freshness: 68% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Candy-bar-inspired Ice Cream:** The crossover of iconic candy-bar recipes into frozen formats highlights potential for novel texture-layered premium treats that reshape impulse dessert offerings. - **Premium Handheld Frozen Treats:** Elevated single-serve ice cream bars with gourmet ingredients and packaging suggest opportunities to disrupt on-the-go premium snacking occasions. - **Peanut Butter Flavor Expansion:** Growing consumer appetite for peanut butter-centric confections indicates room for differentiated flavor systems and ingredient pairings that command price premiums. ### Industries Being Reshaped - **Confectionery Retail:** Retail assortments blending frozen and shelf-stable candy products create potential to reconfigure merchandising and seasonal promotions around hybrid SKUs. - **Frozen Dessert Manufacturing:** Manufacturers able to translate complex candy textures into stable frozen formulations could redefine product development pipelines and co-manufacturing partnerships. - **Grocery Retail Chains:** Supermarkets adopting targeted premium frozen lines and multi-pack strategies may reshape category dynamics and private-label competitive positioning. ## Related on Trend Hunter - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Crunchy Frozen Chocolate Bars](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar.md) - [Peanut Butter-Focused Desserts](https://www.trendhunter.com/trends/milk-bar1.md) - [Chocolate Bar Pudding Snacks](https://www.trendhunter.com/trends/snickers-pudding-pie-filling.md) - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md) - [Filling-Focused Chocolate Bars](https://www.trendhunter.com/trends/snickers-xtreme.md) - [Bar-Style Ice Cream Sundaes](https://www.trendhunter.com/trends/nutty-sundae-ice-cream-bars.md)