# Low-Sugar Protein-Rich Candy Bars Snickers Hi Protein Low Sugar is Arriving in the UK By Michael Hemsworth | Published 2023-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/new-snickers-low-sugar-protein-bar-24-08-2023/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com)  The [Snickers](https://www.trendhunter.com/trends/snickers-hi-protein-crisp) Hi Protein Low Sugar bar is a [candy-inspired product](https://www.trendhunter.com/trends/protein-candy) that addresses consumer demand for familiar, flavorful and functional food products. The bar comes in an original version and a white variety as well, which are both formulated with [20-grams of protein](https://www.trendhunter.com/trends/lowsugar-highprotein-bars) in each serving with just two-grams of sugar. These nutritional details make the treats the perfect option for consumers to pick up when craving a sweet snack, but also looking to stay on top of their dietary preferences. General Manager Michelle Frost commented on the Snickers Hi Protein Low Sugar bar saying, "We believe that with our world-renowned trusted Snickers brand, coupled with 20g protein and only 2g sugar, we have the potential to significantly drive category penetration across both major multiples and impulse channels.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 69% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-rich Candy:** The Snickers Hi Protein Low Sugar bar taps into the trend of protein-rich snacks with its 20-grams of protein per serving. - **Functional Food:** The candy-inspired product aligns with the trend of functional food by providing a sweet snack option that also meets dietary preferences with just two-grams of sugar. - **Consumer Demand:** The popularity of familiar and flavorful food products is addressed by the Snickers Hi Protein Low Sugar bar, meeting the consumer demand for tasty yet nutritious treats. ### Where This Applies - **Confectionery Industry:** The Snickers Hi Protein Low Sugar bar disrupts the confectionery industry by offering consumers a protein-packed alternative to traditional candy bars. - **Fitness and Wellness Industry:** The product's high protein content and low sugar content creates opportunities for disruption in the fitness and wellness industry, catering to the needs of health-conscious consumers. - **Snack Food Industry:** The Snickers Hi Protein Low Sugar bar introduces a new type of sweet snack option to the market, potentially shaking up the snack food industry by appealing to consumers seeking a balance between indulgence and nutrition. ## Related on Trend Hunter - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Low-Glycemic Index Snack Bars](https://www.trendhunter.com/trends/new-snickers-bar.md) - [Nutritious Nougat Protein Bars](https://www.trendhunter.com/trends/crispy-nougat-protein-bar.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md) - [Protein-Packed Candies](https://www.trendhunter.com/trends/protein-candy.md)