# Monstrous Chocolate Campaigns The Snickers Halloween Commercial Plays on People's Scary Sides By Meghan Young | Published 2014-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-halloween References: [designtaxi](http://designtaxi.com/news/370229/Witty-Snickers-Ad-Shows-How-Scary-People-Can-Get-When-They-Are-Hungry/) & [snickers](http://www.snickers.com/) This chocolate brand is known for its tag line, 'You’re Not You When You’re Hungry,' and this year's Snickers Halloween commercial puts a fun spin on it. Instead of focusing on angry celebrities that take on a person's body, it focuses on [scary ghosts and zombies](https://www.trendhunter.com/trends/trickortreatable-costume) who peep through when stomachs are growling like werewolves. Witty and playful, the Snickers Halloween commercial celebrates the upcoming festivities in a way that stays true to the brand's identity. Simple but good, the Snickers Halloween commercial also reminds people that this is a chocolate made for the most frightening of seasons. After all, people don't want manic children possessed by their hunger to be running around the neighborhood collecting only god knows what. A [chocolate bar packed with protein](https://www.trendhunter.com/trends/halloween-mini-bars) is the way to go. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Campaigns:** Opportunity to create witty and playful advertisements that align with the Halloween spirit. - **Using Humor in Marketing:** Opportunity to leverage comedic storytelling to connect with consumers and promote brand identity. - **Promoting Healthy Snacking:** Opportunity to market protein-packed chocolate bars as a satisfying and nutritious alternative to unhealthy snacks. ### Sectors Adopting This - **Confectionery:** Disruptive innovation in the confectionery industry through creative and themed campaigns. - **Advertising:** Opportunity for advertisers to explore the use of humor and storytelling to engage with consumers. - **Health Food:** Opportunity to position protein-packed chocolate bars as a healthier snack option in the health food market. ## Related on Trend Hunter - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md) - [Green Halloween Candy Bars](https://www.trendhunter.com/trends/ghoulish-green.md) - [Gourmet Halloween-Themed Chocolates](https://www.trendhunter.com/trends/gourmet-halloweenthemed-chocolates.md) - [Artisanal Halloween Chocolates](https://www.trendhunter.com/trends/2024-halloween-collection.md)