# Post-Pandemic Candy Ads Snickers' First Visitors Ad Depicts Life After Quarantine By Laura McQuarrie | Published 2020-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-first-visitors References: [fabnews.live](https://fabnews.live/new-snickers-ad-highlights-misadventures-coming-out-of-quarantine/) [Snickers'](https://www.trendhunter.com/trends/tastebud-training-program) First Visitors ad taps into the fact that people have gotten used to living a certain way and the return to normal life may feel a bit foreign—and some misadventures are bound to happen. The [new Snickers ad](https://www.trendhunter.com/trends/satisfortunes-for-nfl) shares a scene that shows people preparing to welcome their friends back into their home yet there's a miscommunication when one half of a couple thinks that the event was meant to be a video call. The ad emphasizes Snickers' messaging that people just aren't themselves when they're hungry and that they could use a Snickers, as the 15-second spot ends with "Maybe You Just Need A Snickers." At a time when people are navigating new waters in all areas of their lives, brands are finding ways to make light of what has been a disruptive year. Image Credit: Snickers ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 23% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Virtual Miscommunication:** Opportunity for brands to address the challenges of virtual communication and misinterpretation in post-pandemic life. - **Normalization of Disruption:** Brands can capitalize on the idea that navigating disruptive circumstances has become the new normal, providing products or services that help ease the transition. - **Humorous Adaptation:** Opportunity for brands to use humor in advertising to show how people are adjusting to the changes and finding creative ways to deal with misadventures. ### Where This Applies - **Video Conferencing:** Innovations in video conferencing technology can help address virtual miscommunication and improve the user experience. - **Home Entertainment:** Brands in the home entertainment industry can create products or services that promote social interaction and help people adapt to new ways of gathering and entertaining. - **Snack Food:** Snack food brands can leverage the humor and relatability of misadventures to position their products as a solution for hunger-induced mood swings. ## Related on Trend Hunter - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Sharing-Focused Candy Branding](https://www.trendhunter.com/trends/shaero.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Tastebud Training Programs](https://www.trendhunter.com/trends/tastebud-training-program.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md)