# Candy Bar-Themed Dessert Sauces Snickers Dessert Sauce Offers a Touch of Familiar Flavor By Michael Hemsworth | Published 2022-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-dessert-sauce References: [foodbev](https://www.foodbev.com/news/mars-introduces-snickers-dessert-sauce/) & [mars](https://www.mars.com)  The Snickers Dessert Sauce is the latest offering from [Mars](https://www.trendhunter.com/trends/snickers-shakers-seasoning-blend) in the UK that promises to deliver the familiar flavor of the namesake candy bar in a simple way. The product is joining the brand's existing lineup of Bounty and Mars-flavored Dessert Sauces, and features the flavor of roasted peanuts, caramel, nougat and milk chocolate. The sauce will arrive at [Tesco](https://www.trendhunter.com/trends/nesquik-chococaramel) locations in the UK at the end of this month at a price point of £1.99 per bottle. The product is great for use in a range of recipes for easily increasing the flavor of favorite desserts. Mars touted the Snickers Dessert Sauce in a statement saying, "Whether you want to drizzle on your ice cream, pancakes or waffles it will certainly be the perfect finishing touch for all your summer creation." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Candy Bar-themed Dessert Sauces:** The trend of creating dessert sauces inspired by popular candy bars presents an opportunity for confectionery companies to expand their product offerings in the dessert category. - **Familiar Flavors:** The trend of incorporating familiar candy bar flavors in new products presents an opportunity for companies to capitalize on existing brand recognition and consumer nostalgia. - **Dessert Sauces for DIY Desserts:** The trend of producing easy-to-use dessert sauces for home bakers presents an opportunity for manufacturers to cater to consumers' growing interest in DIY baking and cooking. ### Industries Being Reshaped - **Confectionery:** Confectionery companies can capitalize on the trend of creating candy bar-themed dessert sauces, expanding their reach within the dessert category. - **Food Retail:** Grocery stores can stock candy bar-themed dessert sauces to attract customers looking for unique dessert ingredients. - **Baking and Cooking Supplies:** Manufacturers of baking and cooking supplies can expand their product offerings to include dessert sauces, catering to consumers' growing interest in creating homemade desserts. ## Related on Trend Hunter - [Candy Bar-Infused Sauces](https://www.trendhunter.com/trends/snickers-sauces.md) - [Chocolate Bar Pudding Snacks](https://www.trendhunter.com/trends/snickers-pudding-pie-filling.md) - [Premium Chocolate Dessert Sauces](https://www.trendhunter.com/trends/chocolate-topping-sauce.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/snickers-butterscotch-scoop.md) - [Premixed Chocolate Finishing Sauces](https://www.trendhunter.com/trends/nestle-carnation-chocolate-drizzle.md) - [Candy Bar Seasoning Blends](https://www.trendhunter.com/trends/snickers-shakers-seasoning-blend.md) - [Versatile Dessert Sauces](https://www.trendhunter.com/trends/dessert-sauce.md) - [Liqueur-Inspired Dessert Sauces](https://www.trendhunter.com/trends/baileys-caramel-sauce.md) - [Textural Frozen Candy Bars](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar.md)