# Frozen Candy Bar Desserts The Snickers Dark Chocolate Ice Cream Bar is a Familiar First By Michael Hemsworth | Published 2018-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-dark-chocolate-ice-cream-bar References: [chewboom](https://www.chewboom.com/2018/10/09/new-snickers-dark-chocolate-ice-cream-bar-unveiled/) & [mars](https://www.mars.com/nordics/our-brands-in-the-nordics/mars-chocolate) The [Snickers](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar) Dark Chocolate Ice Cream Bar has been unveiled by [Mars](https://www.trendhunter.com/trends/snickers-ice-cream-minis) as its first-ever ice cream product that is sure to be a hit amongst consumers seeking a familiar yet different way to indulge their sweet tooth. The bar is made with a rich blend of peanut butter and chocolate ice cream that has been dipped in dark chocolate to make it a [candy bar-inspired sweet treat](https://www.trendhunter.com/trends/dairy-ice-cream-bars). The bar comes as a part of the brands shift to diversify its portfolio of sweets as consumers seek out new ways to enjoy their favorite products and flavors. The Snickers Dark Chocolate Ice Cream Bar is set to debut in the freezer section of retailers nationwide starting in early 2019. Image Credit: Mars ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 60% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ice Cream Innovation:** There is a growing trend in the food industry for innovative ice cream products that offer unique flavors and textures. - **Diversification of Sweets:** Brands are expanding their product offerings to include different types of sweets to cater to changing consumer preferences. - **Indulgence with a Twist:** Consumers are looking for familiar yet exciting twists on their favorite indulgent treats, creating an opportunity for innovative candy bar-inspired desserts. ### Where This Applies - **Frozen Desserts:** The frozen dessert industry has the potential to capitalize on the growing demand for unique and indulgent ice cream products. - **Confectionery:** The confectionery industry can explore new opportunities by creating candy bar-inspired desserts and expanding their product lines. - **Food Retail:** Retailers can benefit from the demand for innovative sweets by stocking and promoting unique ice cream and candy bar products. ## Related on Trend Hunter - [Textural Frozen Candy Bars](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/snickers-butterscotch-scoop.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Candy Bar-Themed Dessert Sauces](https://www.trendhunter.com/trends/snickers-dessert-sauce.md) - [Chocolate Bar Pudding Snacks](https://www.trendhunter.com/trends/snickers-pudding-pie-filling.md) - [Pecan-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-pecan.md)