# Poorly Priced Chocolate Ads Snickers' Banner Ad Promotes 1 Bar for the Price of 2 By Ell Smith | Published 2018-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-banner-ad References: [adweek](https://www.adweek.com/agencies/if-you-click-on-the-idiotic-offer-in-snickers-new-banner-ad-the-brand-asks-if-youre-ok/) & [bbdo.nyc](https://www.bbdo.nyc/en/search/Snickers) [Snickers](https://www.trendhunter.com/trends/snickers-eggs)' 'You're not you when you're hungry' campaign is responsible for some of the funniest marketing schemes of the year, and the most recent [Snickers banner ad](https://www.trendhunter.com/trends/snickers-xtreme) is no exception. The [chocolate brand's webpage](https://www.trendhunter.com/trends/snickers-pudding-pie-filling) features a banner ad that reads "Get one for the price of two." Those with a sharp eye will notice the unfair deal, however, those that click through to the ad will be directed to a video which features a concerned life coach asking the viewer if they're doing okay. The humorous ad informs the viewer that they may be too hungry to notice a bad deal and encourages them to enjoy a Snickers so they can think clearly again. Image Credit: BBDO New York ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Humorous Marketing Schemes:** Using humor to catch consumers' attention and create memorable experiences for brands. - **Interactive Banner Ads:** Engaging consumers through clickable banner ads that lead to interactive content. - **Psychological Advertising Tactics:** Using storytelling and psychological techniques to tap into consumers' emotions and influence their buying decisions. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage brands to use humorous marketing campaigns to stand out in a crowded market. - **Advertising and Marketing:** Opportunity for marketers and advertisers to explore interactive banner ads as a new way to engage consumers and drive conversions. - **Psychology and Consumer Behavior:** Opportunity for psychologists and consumer behavior researchers to collaborate with brands to develop effective advertising strategies based on human psychology. ## Related on Trend Hunter - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Cost-Conscious Candy Bars](https://www.trendhunter.com/trends/nestl-munchies-sharing-bar.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Tastebud Training Programs](https://www.trendhunter.com/trends/tastebud-training-program.md)