# Cheeky Allergads Snickers 'Allergies' Campaign Proves It's Got Plenty of Nuts By Marissa Brassfield | Published 2009-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-allergies References: [behance.net](http://www.behance.net/Gallery/Snickers-Allergies/323899) & [ekkieboy](http://www.ekkieboy.com/) These Snickers 'Allergies' ads by Domingo de la Villa establish quite effectively that [Snickers candy](https://www.trendhunter.com/trends/snickers-pecan-flatware) has lots of nuts and is to be avoided by those with nut allergies. The three print ads show individuals with gross deformities that were presumably sustained after eating Snickers. Domingo de la Villa's Snickers 'Allergies' campaign shows in a cheeky way that [nuts and Snickers](https://www.trendhunter.com/trends/wonderful-pistachios1) are inseparable. Check out more [clever candy campaigns](https://www.trendhunter.com/trends/kinder-bueno-campaign) below. **Implications** - As photo manipulation technology continues to improve, artists are pushing software to its limits in order to produce images that look realistic, but are at the same time defy reality. These sorts of images often attract consumers as it provides them with an escapist experience. Corporations looking to garner attention from the general public may consider utilizing surrealistic imagery in their advertising campaigns. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Surrealistic Advertising:** Corporations can utilize surrealistic imagery in their advertising campaigns to attract attention from the general public. - **Allergy Awareness Campaigns:** Brands can launch allergy awareness campaigns to provide important information to consumers about their products. - **Emphasizing Unique Product Features:** Brands can use humorous advertising to emphasize unique product features and stand out from competitors. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can launch allergy awareness campaigns to educate consumers about their products. - **Advertising:** Advertising agencies can utilize surrealistic imagery in their campaigns to attract attention and stand out from competitors. - **Consumer Goods:** Companies in the consumer goods industry can use humorous advertising to emphasize unique product features and differentiate from competitors. ## Related on Trend Hunter - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md)