# Fictional Wordvertising Snickers Creates New Words For Delicious Ad Campaign By Shelby Lee Walsh | Published 2009-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snickers-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/snickers_snackonomics) The chocolate bar [Snickers](https://www.trendhunter.com/trends/satisfortunes-for-nfl) just got a yummy marketing makeover with help from advertising agency [TBWA](https://www.trendhunter.com/trends/balloon-product-test)/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional words to catch people's attention. “Put Your Hunger in the Nougaplex” and “Get a Degree in Snakonomics” are amongst the clever slogans used to catch citizens' eyes. Check out more creative word use by Snickers in the gallery above. **Implications** - Consumers enjoy supercharged words in their advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on. Corporations looking for effective slogans to use in promotional campaigns should use text that's simplistic, direct, and supercharged. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Supercharged Advertising:** Using supercharged words in advertising campaigns can make them more memorable and easily shareable. - **Creative Word Use:** Incorporating fictional words and clever slogans can catch people's attention in advertising campaigns. - **Simplistic Messaging:** Promotional campaigns should use text that is simplistic, direct, and easy to understand. ### Who This Affects Most - **Advertising:** The advertising industry can leverage supercharged words and creative word use to create captivating campaigns. - **Marketing:** Marketing professionals can incorporate simplistic messaging and creative word use to enhance the effectiveness of promotional campaigns. - **Food and Beverage:** The food and beverage industry can explore the use of fictional words and clever slogans to attract consumers' attention to their products. ## Related on Trend Hunter - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Tastebud Training Programs](https://www.trendhunter.com/trends/tastebud-training-program.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md)