# Iconic Bakery Staple Reinventions The New Snickerdoodle Pop-Tarts Will Appeal to Cookie-Lovers By Grace Mahas | Published 2022-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickerdoodle-poptarts References: [prnewswire](https://www.prnewswire.com/news-releases/snickerdoodle-pop-tarts-give-cookie-lovers-a-new-way-to-enjoy-a-classic-no-baking-required-301507180.html?tc=eml_cleartime)  Pop-Tarts recently announced the launch of a new flavor -- the Snickerdoodle Pop-Tarts. The new offering pays homage to beloved bakery classics and joins the brand's growing [cookie-inspired lineup](https://www.trendhunter.com/trends/poptarts-x-girl-scouts), which also includes [Cookies & Crème Pop-Tarts](https://www.trendhunter.com/trends/cookies-creme-cookie-poppers) and Frosted Chocolate Chip Pop-Tarts. The new offering boasts a snickerdoodle-flavored filling alongside a [crunchy cinnamon-sugar topping](https://www.trendhunter.com/trends/pillsbury-cinnamon-roll-cookies). "We know our fans love a 'dessert for breakfast' moment, so Pop-Tarts continues to deliver crazy-good flavors that capitalize on this trend with our pie, donut and cake-themed lineups already on shelves," says David Greci, Senior Brand Manager, Pop-Tarts. "This spring, we'll complete the cookie trifecta with this delicious new Snickerdoodle flavor. Besides, who needs a cookie jar when you've got a toaster and a box of Pop-Tarts?" Snickerdoodle Pop-Tarts will be available in May in an 8-count box at retailers nationwide. Image Credit: Pop-Tarts ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bakery-inspired Snacks:** There is an opportunity for the food industry to create more bakery-inspired snacks that appeal to consumers looking for unique flavors and nostalgia. - **Cross-category Flavors:** Creating new products that blend classic flavor profiles from different food and beverage categories may attract consumer attention and boost sales. - **Breakfast Dessert Crossovers:** More companies can tap into the growing trend of consumers seeking 'dessert for breakfast' with unique product offerings that blend traditional dessert flavors with breakfast staples. ### Sectors Adopting This - **Packaged Food:** Packaged food companies can innovate by creating bakery-inspired snacks and unique flavor combinations that will stand out in a crowded market. - **Bakery:** Bakeries can innovate by offering products that blend traditional bakery flavors with breakfast foods and snacks to entice customers looking for unique treats. - **Convenience Stores:** Convenience stores can capitalize on the trend of consumers seeking 'dessert for breakfast' by offering a wider variety of breakfast/dessert crossover products. ## Related on Trend Hunter - [Nostalgic Cookie Dough-Inspired Snacks](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Breakfast Pastry Snack Expansions](https://www.trendhunter.com/trends/poptarts-bites-frosted-confetti-cake.md) - [Collaborative Breakfast Cookies](https://www.trendhunter.com/trends/strawberry-pop-tarts-cookie.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md)