# Hybrid Cinnamon Cupcake Cookies Crumbl is Serving Up a New Snickerdoodle Cupcake Cookie By Katherine Pendrill | Published 2023-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie References: [chewboom](https://www.chewboom.com/2023/03/27/crumbl-bakes-up-snickerdoodle-cupcake-cookie-and-more-through-april-1-2023/)  [Crumbl](https://www.trendhunter.com/trends/snickerdoodle-sandwich-cookies) is offering the best of two iconic desserts in one in the form of its new [Snickerdoodle](https://www.trendhunter.com/trends/twix-snickerdoodle) Cupcake Cookie. For those unfamiliar, Snickerdoodle is a cinnamon-tinged sugar cookie that's popular with kids and adults alike. Crumbl's new Snickerdoodle Cupcake Cookie starts with a cinnamon sugar cookie base and then added cream cheese frosting just like your favorite cupcakes. Then, an extra dash of cinnamon sugar is added on top for a finishing touch. The new Snickerdoodle Cupcake Cookie is available as part of the brand's rotating weekly cookie flavors for the week ending on April 1, 2023. In addition to the new Snickerdoodle Cupcake Cookie, Crumbl is also selling a Peanut Butter Crème Featuring Nutter Butter Cookie, a Macadamia Nut Cookie, a S’mores Cookie, and more. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 1% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Desserts:** Opportunity for bakeries and cafes to create new hybrid desserts by combining two or more popular desserts. - **Rotating Weekly Flavors:** Opportunity for dessert brands to keep customers engaged and excited by offering new flavors on a weekly basis. - **Creative Toppings:** Opportunity for dessert brands to experiment with unique toppings to add an extra layer of flavor and texture to classic desserts. ### Where This Applies - **Bakeries:** Bakeries can create innovative hybrid desserts by combining popular desserts to attract customers and increase sales. - **Cafes:** Cafes can offer rotating weekly flavors to keep customers engaged and eager to try new menu items. - **Dessert Brands:** Dessert brands can experiment with creative toppings to differentiate their products and stand out in a crowded market. ## Related on Trend Hunter - [Layered Cinnamon Sandwich Cookies](https://www.trendhunter.com/trends/snickerdoodle-sandwich-cookies.md) - [Hybrid Snickerdoodle Cookie Cupcakes](https://www.trendhunter.com/trends/snickerdoodle-cookie-cupcake.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Warm Chocolate Chip Cookie Cups](https://www.trendhunter.com/trends/new-cookie-cups.md) - [Lemon Cupcake-Flavored Cookies](https://www.trendhunter.com/trends/lemon-cupcake-cookies.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Meta Cookie Butter Cookies](https://www.trendhunter.com/trends/cookie-butter-ice-cream-cookies.md) - [Fruity Cheesecake-Based Cookies](https://www.trendhunter.com/trends/strawberry-cheesecake-cookie.md) - [Inaugural Square Cinnamon Cakes](https://www.trendhunter.com/trends/crumbl-cinnamon-squares.md)