# Computer Pattern Kicks Sneakerstuff, Lacoste Rene & Jona Wiehager Shoe Collaboration By Christina Butty | Published 2009-08-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sneakerstuff-rene-jona-wiehager References: [hypebeast](http://hypebeast.com/2009/08/sneakersnstuff-x-jona-wiehager-x-lacoste-rene-sneakers/) & [sneakersnstuff](http://www.sneakersnstuff.com/) To celebrate their tenth anniversary, footwear retailer Sneakerstuff made a pair of [Lacoste](https://www.trendhunter.com/trends/l003-2k24-sneaker) Rene sneakers in collaboration with [local street culture](https://www.trendhunter.com/trends/brach-x-lacoste) guru Jona Wiehager. There are two offerings in the Sneakerstuff, Lacoste Rene and Jona Wiehager collaboration. One pair comes in a multi-color computer graphic like print, while the other comes in a more neutral color palette. The Sneakerstuff, Lacoste Rene and Jona Wiehager collaboration is expected in stores on September 25 at Sneakerstuff stores. There are only 124 total pairs available. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion:** The collaboration between Sneakerstuff, Lacoste Rene, and Jona Wiehager showcases the trend of brands partnering to create unique products. - **Limited Edition Releases:** The limited availability of only 124 total pairs demonstrates the trend of creating exclusive and rare products to generate excitement and demand. - **Street Culture Influence:** The collaboration with local street culture guru Jona Wiehager highlights the trend of incorporating urban fashion and aesthetics into mainstream brands. ### Where This Applies - **Footwear:** The Sneakerstuff, Lacoste Rene, and Jona Wiehager collaboration presents opportunities for innovation in designing unique and trendy sneakers. - **Fashion Retail:** The limited edition release strategy can be applied in the fashion retail industry to create buzz and drive sales. - **Streetwear:** The street culture influence showcased in the collaboration opens doors for disruptive innovation in the streetwear industry, combining urban style with established brands. ## Related on Trend Hunter - [Dynamic Spring-Ready Preppy Sneakers](https://www.trendhunter.com/trends/l003-2k24-sneaker.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Colorful Fall Collaborative Streetwear](https://www.trendhunter.com/trends/le-fleur-and-lacoste.md) - [Innovative Mesh Sneakers](https://www.trendhunter.com/trends/l003-neo-shot-sneaker.md) - [Rugged Patterned Sneakers](https://www.trendhunter.com/trends/katharina-shoe.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md)