# Doorknob Branding The Metrofarm Sneakerknob Door Handles Enhance the Company's Retail Presence By JDurhamII | Published 2011-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneakerknob-sneaker-door-handles References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2011/03/sneakerknobs-door-handles-shaped-like.html) & [metrofarm.net](http://www.metrofarm.net/#/work/sneakerknob) The Metrofarm Sneakerknob [door handles](https://www.trendhunter.com/trends/edge-door-handle) adorn a variety of shoe stores in Berlin and Vienna, including Overkill, The Good Will Out and Paar. The bronze or aluminum Sneakerknobs are exact replicas of the Air Max sneaker; the quirky doorknobs add visual appeal to the store's exterior and enhance the company's brand. Metrofarm is perhaps most famous for its [furniture design](https://www.trendhunter.com/trends/petra), but the team occasionally works with private clients to create individual pieces such as the Sneakerknob. The retail world has increasingly embraced [visually arresting window displays](https://www.trendhunter.com/trends/nikos-koulis) and exterior accents to entice passersby to enter, and Sneakerknob doorknobs are especially appropriate for the footwear segment of this market. See more images of the eye-catching door-opener in the gallery above. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Visual Doorway Marketing:** Opportunity to create unique and branded doorknobs to enhance a company's retail presence and attract more customers through the doorway. - **Customized Retail Accents:** Opportunity for creating bespoke, visually-arresting door handles for retail and commercial spaces to boost and promote brand identity - **Functional Artwork:** Opportunity to created branded, artful doorknobs or other similar types of objects as an innovative way to express the brands' identity and values in a unique way. ### Where This Applies - **Retail Industry:** An industry that can take advantage of visually-arresting door handles as an innovative way to create buzz around their brand and store. - **Furniture Design Industry:** Industry that can work with private clients to create unique, bespoke pieces as part of their innovation strategy, such as the Sneakerknob. - **Commercial Fixtures Industry:** Industry that can explore new opportunities to create customizable, branded and artful fixtures, as an innovative way to promote a brand's image. ## Related on Trend Hunter - [3D-Printed Door Gear](https://www.trendhunter.com/trends/ross-lovegroves-door-handles.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Domed Door Knob Designs](https://www.trendhunter.com/trends/h03-knob-on-half-moon.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Colorful Vibrant Hardware Collections](https://www.trendhunter.com/trends/belt-handle.md)