# Whiteout Sneaker Shop Concepts The Sneakerhead White Store Only Sells White Kicks By Rebecca Byers | Published 2016-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneakerhead-white-store References: [retaildesignblog.net](http://retaildesignblog.net/2016/01/20/sneakerhead-white-store-by-bureau-praktika-moscow-russia/) The Sneakerhead White Store is a Moscow retail concept dedicated to only white pairs of shoes. The illuminated retail space features a gallery-style wall that's stacked with perfectly placed white shoes and boasts a glowing point-of-sale counter that essentially lights up the whole store. Located in the Basmanniy neighbourhood, the store is an intriguing experiment in hyper-niche interests despite the fact one could easily argue a classic pair of [white sneakers](https://www.trendhunter.com/trends/white-thunder) will never go out of style. Sneakerhead is one of the major sports gear and activewear retailers in Russia and their new concept highlights the persistence of [minimalism in street fashion](https://www.trendhunter.com/trends/bape-sta). The Sneakerhead White Store is the brand's sixth in Moscow and speaks to the consumer desire for [highly curated product choices](https://www.trendhunter.com/trends/base-store). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Hyper-niche Retailing:** The Sneakerhead White Store highlights the potential for retailers to dedicate their space and product offerings to highly specific interests and preferences. - **Minimalism in Street Fashion:** The persistence of white sneakers in the Sneakerhead White Store speaks to the desire for simple and classic looks in fashion. - **Curated Product Offerings:** The highly curated collection of only white sneakers in the Sneakerhead White Store demonstrates the appeal for carefully selected and limited product options. ### Industries Being Reshaped - **Sporting Goods Retail:** Companies like Sneakerhead can continue to innovate in how they showcase and sell their products, highlighting hyper-niche interests and creating unique retail concepts. - **Streetwear Fashion:** Streetwear brands and retailers can capitalize on the trend of minimalism and timeless style by incorporating classic white sneakers in their product offerings. - **Art Galleries:** The gallery-style display of the white sneakers in the Sneakerhead White Store presents opportunities for art galleries to collaborate with retailers in creating visually appealing and unique retail experiences. ## Related on Trend Hunter - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [All-White Textural Futuristic Shoe](https://www.trendhunter.com/trends/summit-white-colorway.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [All-White Exclusive Skate Sneakers](https://www.trendhunter.com/trends/orange-label-dunk-low-pro-sb.md) - [Stealthy Monochromatic Court Sneakers](https://www.trendhunter.com/trends/killshot-2-sneaker.md) - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Musician-Backed Minimal Sneakers](https://www.trendhunter.com/trends/black-ice.md)