# Scrub-Free Sneaker Detergents SneakERASERS Soak Reveals Revived Sneakers Overnight By Michael Hemsworth | Published 2022-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sneakerasers-soak References: [dudeiwantthat](https://www.dudeiwantthat.com/household/cleaning/sneakerasers-soak-no-scrub-overnight-sneaker-soak.asp) & [instagram](http://instagram.com/sneakerasers) The SneakERASERS Soak is a [shoe detergent](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent) for avid collectors or sneaker enthusiasts alike to utilize when seeking out a way to revive tired footwear that they might otherwise feel is beyond repair. The detergent works by being poured into a basin or bowl before adding water and the shoes to have them soak overnight to reveal revitalized materials in the morning. cleaner is rated as being perfect for use with [athletic sneakers](https://www.trendhunter.com/trends/asics-gelventure-6), climbing shoes and tennis shoe, but isn't recommended for use with suede. The SneakERASERS Soak eliminates the need for [tiresome scrubbing](https://www.trendhunter.com/trends/skip-the-soak-power-spray) and will effectively clean the entire shoe to fully refresh the exterior as well as the interior. The product comes in containers with enough detergent for 16 cleanings. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Shoe Cleaning:** Opportunities lie in developing sustainable and eco-friendly ingredients to replace harmful chemicals in shoe cleaning products. - **Automated Shoe Cleaning:** Introducing automated machines that can efficiently clean and restore shoes without requiring manual labor presents an opportunity for disruption in the shoe care industry. - **Customized Cleaning Solutions:** Creating cleaning solutions that are tailored to specific types of shoes and materials can enhance the effectiveness of shoe cleaning products and offer personalized options for consumers. ### Industries Being Reshaped - **Shoe Care:** The shoe care industry can benefit from incorporating sustainable and automated solutions for cleaning and restoring shoes. - **Athletic Footwear:** The athletic footwear industry can benefit from partnering with shoe care companies to offer sustainable and customized shoe cleaning solutions for their customers. - **Cleaning Product:** Cleaning product companies can explore opportunities in developing sustainable and custom solutions for shoe cleaning and restoration, aligning with the growing demand for environmentally conscious products. ## Related on Trend Hunter - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Two-in-One Shoe Cleaner Devices](https://www.trendhunter.com/trends/shoe-dryer-and-deodorizer.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md)