# Sneaker Trend Report Use Consumer-Based Data to Understand Fluctuations in the Footwear Industry By Taylor Keefe | Published 2012-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-trend-report References: [trendreports](http://www.trendreports.com/research/sneaker) A popular sub-genre in fashion known as streetwear is fully represented by the sneaker. Thanks to brands like Nike, Adidas and New Balance, the sneaker industry has evolved into a global fascination and obsession with a dedicated fan base of collectors. Trend Hunter's [Sneaker Trend Report](http://www.trendreports.com/research/sneaker) looks at the latest concepts, designs, styles, limited releases and collaborations that keep sneaker addicts foaming at the mouth. Using our 98 PRO Trends and over 1,100 samples of sneaker research, users will gain relevant knowledge and understand cutting-edge topics that generate much interest among sneaker enthusiasts. One example is *Branded Graffiti*, which shows how street artists and leading footwear brands are collaborating on products that create buzz in the sneaker collector community. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Branded Graffiti:** Brands collaborating with street artists to create buzzworthy sneakers for collectors. - **Sneaker Collecting:** The growing trend of sneaker enthusiasts collecting rare and limited-edition sneakers. - **Collaborative Design:** Brands teaming up with designers and celebrities to create unique sneaker collaborations. ### Where This Applies - **Streetwear:** The fashion industry trend centered around urban-inspired clothing and sneakers. - **Sportswear:** The industry manufacturing athletic gear and footwear, including sneakers. - **Luxury Fashion:** The high-end fashion industry incorporating sneakers into their collections and collaborations. ## Related on Trend Hunter - [Virtual Sneaker Authentication Services](https://www.trendhunter.com/trends/real-authentication.md) - [Sneaker Collector Preorder Platforms](https://www.trendhunter.com/trends/nike-snkrs-reserve.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Clog-Expansive Sneaker Brands](https://www.trendhunter.com/trends/crocs-4.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Stylish Utility Footwear](https://www.trendhunter.com/trends/jasper-sneaker.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md)