# Relaunching Iconic Shoes Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks By TrendHead | Published 2009-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-soles-and-stripes-adidas-marks-60th-anniversary-with-re-launch-of-i References: [oki-ni](http://www.oki-ni.com/icat/adidasall?cm_mmc=CRM-_-Broadcast-_-032009-_-adidas) & [adidas](http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/house-party-london) It has now been 60 years since Adi Dassler introduced the first iconic 3-stripe sneakers back in 1949. For the Spring/Summer 2009 collection, [Adidas](https://www.trendhunter.com/trends/sl-72-og-shoes) [Originals](https://www.trendhunter.com/trends/dios-x-adidas-originals) created a special line of footwear to reflect the decades of the brand’s conception and lifestyle credentials. I love the funky star-studded house party commercial. The 60th anniversary focuses on celebrating the iconic 3-Stripes logo which has become synonymous with the brand. If you're a fan, you can view a selection of the classic Adidas styles which have been re-introduced to the market on [oki-ni](http://www.oki-ni.com/icat/adidasall?cm_mmc=CRM-_-Broadcast-_-032009-_-adidas) and take part in the celebration of ‘60 Years of Soles and Stripes.' ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Heritage Sneakers:** Opportunity for other heritage sneaker brands to relaunch iconic styles. - **Brand Milestones:** Opportunity for companies to celebrate brand milestones by reintroducing classic products. - **Nostalgic Fashion:** Opportunity for fashion brands to tap into consumer affinity for nostalgic designs and products. ### Industries Being Reshaped - **Footwear:** Footwear companies can reintroduce classic styles to capitalize on consumer nostalgia. - **Fashion:** Brands can tap into consumers' affinity for nostalgia by incorporating classic designs into their fashion products. - **Marketing and Advertising:** Agencies can advise companies to celebrate brand milestones in creative ways, like reintroducing classic products. ## Related on Trend Hunter - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md)