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# Tennis-Inspired Sneaker Revivals
PUMA Updates Its Classic California Silhouette in Multiple Colors

By Kalin Ned | Published 2018-08-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-revival
References: [highsnobiety](https://www.highsnobiety.com/p/puma-california-nipsey-hussle/) & [us.puma](https://us.puma.com/en/us/pd/california-casual-unisex-sneakers/366608.html)

A noteworthy sneaker revival takes place with [PUMA's](https://www.trendhunter.com/trends/h-street-tf) updated California silhouette. The footwear model dates back to 1983 and is inspired by tennis legend Guillermo Vilas — Argentina's Grand Slam champion. After 35 years, the shoes make an epic return and it really comes as no surprise given the [chunky sole](https://www.trendhunter.com/trends/hoka-clifton-one9) and engaging upper.

The PUMA California sneaker revival taps into American rapper and brand ambassador Nipsey Hussle who wears the product in an urban-inspired editorial shoot. The offering boasts a unisex silhouette that is constructed with [leather and nubuck](https://www.trendhunter.com/trends/leather-speedcat). PUMA makes the updated model available in six distinct colorways, including combinations of White and Ribbon Red, Peacoat and White, Black and White, as well as Peacoat and Spectra Yellow.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 78% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Sneaker Revivals:** The revival of classic sneaker models presents opportunities for brands to tap into nostalgia and cater to consumers seeking a vintage aesthetic.
- **Chunky Soles:** The rising popularity of sneakers with chunky soles opens up possibilities for brands to experiment with bold and unconventional designs.
- **Unisex Footwear:** The demand for unisex sneakers offers a chance for brands to create gender-inclusive products that appeal to a wide range of consumers.

### Industries Being Reshaped

- **Footwear:** The footwear industry can take advantage of sneaker revivals by reintroducing and modernizing classic designs to capture consumer attention.
- **Fashion:** The fashion industry can leverage the trend of chunky soles in sneakers to create unique and statement-making footwear that complements various styles.
- **Sports and Athletics:** The sports and athletics industry can explore the demand for unisex footwear and develop performance-driven sneakers that cater to both male and female athletes.

## Related on Trend Hunter

- [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md)
- [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md)
- [Californian Sunset-Inspired Sneakers](https://www.trendhunter.com/trends/windspin.md)
- [Minimalist Sneaker Collaborations](https://www.trendhunter.com/trends/king-avanti.md)
- [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md)
- [Revived Y2K Runners](https://www.trendhunter.com/trends/talon-og.md)
- [Reissued Millennium Sneaker Styles](https://www.trendhunter.com/trends/puma-mostro-sneakers.md)
- [Retro Indoor Sneakers](https://www.trendhunter.com/trends/king-indoor.md)
- [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md)
