# Songstress Sneaker Releases The Selena Gomez x PUMA Silhouette is Sporty and Minimalist By Kalin Ned | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-release References: [highsnobiety](https://www.highsnobiety.com/p/selena-gomez-puma-phenom-lux-release-date-price/#slide-3) & [us.puma](http://us.puma.com/en_US/home) After collaborating with haute couture label Coach, singer and songwriter Selena Gomez joins forces with [PUMA](https://www.trendhunter.com/trends/avanti) for a stylish sneaker release. The Phenom Lux silhouette boasts a premium white leather upper with noninvasive gold detailing. The sleek and minimalist design has a monochromatic white exterior and a removable anklet which not only adds a fashion-forward element to the footwear, but also contributes to the shoe's distinct and unique silhouette. The sneaker release is presented with a photoshoot of Selena Gomez, who is rocking the sporty pair in an urban environment with chic window pane socks that will be made available with the Phenom Lux's store debut on April 6th. Proceeds from the sales of the socks and the sneakers will go toward supporting the Lupus Research Alliance. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaboration Sneaker Releases:** There is a growing trend in collaborations between artists and fashion brands to release unique sneaker designs that cater to the fashion conscious consumer. - **Minimalist Sneaker Design:** The trend toward minimalism in sneaker design provides opportunities for brands to create clean and elegant shoe styles that cater to those in search of simplicity. - **Sneaker Fashion Accessories:** The trend toward sneaker fashion accessories provides an opportunity for brands to create complementary items such as anklets and socks to further enhance the style and appeal of the product. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry stands to benefit from the trend in collaborations between artists and brands, and the trend toward unique and minimalist fashion designs. - **Sports Industry:** The sports industry can benefit from the trend toward fashion conscious consumers seeking out sporty yet fashionable footwear products. - **Accessories Industry:** There is an opportunity for the accessories industry to create complementary products such as anklets and socks to appeal to consumers who seek to enhance the style of their footwear products. ## Related on Trend Hunter - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Artist-Collaborative Sleek Footwear](https://www.trendhunter.com/trends/ballerina-sneaker.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Athlete Signature Pink Sneakers](https://www.trendhunter.com/trends/hali-1.md) - [Monochrome Performance Sneakers](https://www.trendhunter.com/trends/skope-black-leather.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md)