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# Highly Limited Sneaker Raffles
The Nike Kobe 1 Protro MLPS Boasts a Sleek Dual Upper

By Kalin Ned | Published 2018-07-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-raffle
References: [form.kicksstore.eu](http://form.kicksstore.eu/protro_mpls_raffle/) & [kicksstore.eu](https://kicksstore.eu)

The upcoming [Nike](https://www.trendhunter.com/trends/nike-kobe-4-protro) release is so limited that footwear retailer [Kicks Store](https://www.trendhunter.com/trends/stars-stripes) hosts a sneaker raffle just to give individuals “a decent chance to buy the shoes.” The high tops boast a well-curated casual aesthetic with a predominantly grey upper that features vibrant hits of blue. Warsaw-based Kick Store opens the registration for the sneaker raffle until July 10th. Participants who win the opportunity to purchase the Nike Kobe 1 Protro MLPS will be notified by e-mail the following day. In addition, the retailer is giving away a pair for free to one lucky individual.

The necessity for an online sneaker raffle for the opportunity to purchase footwear speaks volumes not only of Nike’s expertise and status as a label but also of the importance and communal growth within sneaker culture.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 66% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Limited Sneaker Releases:** Opportunities for online sneaker raffles highlight the demand for exclusive and highly limited footwear.
- **Curated Casual Aesthetic:** Sneaker brands can leverage the popularity of casual, well-curated designs to attract customers seeking stylish yet versatile footwear options.
- **Sneaker Culture Expansion:** The growth of sneaker culture emphasizes the importance of community engagement and exclusive product offerings, creating opportunities for brands to connect with enthusiasts.

### Where This Applies

- **Footwear Retail:** Footwear retailers can utilize online sneaker raffles to generate hype, engage customers, and drive sales for exclusive releases.
- **Sportswear:** Sportswear brands can capitalize on the popularity of limited sneaker releases by offering curated casual options that appeal to both fashion-conscious and athletic consumers.
- **E-commerce:** E-commerce platforms can facilitate sneaker raffles as a means to foster engagement, enhance customer experience, and attract a dedicated community of sneaker enthusiasts.

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